Former Director General of Bhutan’s Department of Tourism Launches New Book: Bhutan – Kingdom of Mindfulness

Bhutan’s former Director General of the Department of Tourism, Doji Dhratyul, has launched his third book, Bhutan – Kingdom of Mindfulness: Your Sojourn – Soul Searching with Serenity, Spirituality, and Sustainability.

Former Director General of Bhutan’s Department of Tourism Launches New Book: Bhutan – Kingdom of Mindfulness

Bhutan’s former Director General of the Department of Tourism, Dorji Dhradul, a key figure in shaping the country’s sustainable tourism policies, has just unveiled his latest book, Bhutan – Kingdom of Mindfulness: Your Sojourn – Soul Searching with Serenity, Spirituality, and Sustainability. This new release, his third book, invites readers on a reflective journey through the Land of the Thunder Dragon, offering deep insights into Bhutan’s unique philosophy of happiness, mindfulness, and sustainability.

A Book that Captures Bhutan’s Essence

Bhutan – Kingdom of Mindfulness is the first travel guide written a Bhutanese author post COVID-19. This work delves into Bhutan’s deep-rooted spiritual traditions, its commitment to Gross National Happiness, and the mindful way of life that defines the kingdom. 

A Legacy of Thought-Provoking Books

This latest release follows two of Dorji Dhradul, also known by his pen name Doji Dhratyul's earlier works, each offering a unique perspective on Bhutan’s cultural and philosophical ethos:

  • Escapades AwakeningThis novel spans three generations, portraying the harsh conditions faced by Bhutanese women and children in remote villages. It provides a candid look into their struggles and resilience, offering readers a glimpse into the realities of Bhutanese society beyond its picturesque landscapes.

  • Hercules of Tongchudrak: Learnings to Unlearn and Relearn to Build a Great Nation – This book explores Bhutan's transformative journey, focusing on the nation's identity, values, and the essence of its character. It delves into themes such as Gross National Happiness, the interplay between nature and mindfulness, and the integration of ancient wisdom with modern innovation.

With Bhutan – Kingdom of Mindfulness, the former Director General continues his mission of sharing Bhutan’s timeless wisdom with the world, weaving together cultural narratives, and the principles that make Bhutan a beacon of sustainable living.

At its heart, Bhutan – Kingdom of Mindfulness is an invitation—to travellers, foreigners and locals —to experience Bhutan beyond its landscapes. It is a call to embrace mindfulness, sustainability, and spirituality in a way that extends beyond the pages of the book and into everyday life.

For those drawn to Bhutan’s mystique, this latest book promises to be a profound companion on the journey to self-discovery and a deeper connection with Bhutan.

"Bhutan is the soul of the universe. What you get from the people of Bhutan is something you will not get anywhere else in the world..." - Frances H. Bak, Bhutan's sole tourist in 2021 and the first visitor following the COVID-19 pandemic.

Where can you purchase Bhutan – Kingdom of Mindfulness

- Alu Quchu Publishing: Call 17125271 to order.
- Book shops in Thimphu:
1. Trinket and Book World
2. DSB 
3. Dhejung 


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Former Director General of Bhutan’s Department of Tourism Launches New Book: Bhutan – Kingdom of Mindfulness
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