Celebrating Bhutan's Entrepreneurs: Sonam Pelden Of Mudra

Email

This story is part of an exclusive feature by Yeewong Magazine in Dec 2018 on celebrating entrepreneurship in Bhutan.

Chilli Muscle Rub. This muscle rub contains capsaicin - the active component that gives chilli peppers their heat and is used as a topical application to bring mild relief to muscle ache and soothe pains caused by physical exertion. (Source: Photo: Facebook/Mudra Handmade Products from Bhutan)

  

By Staff Reporter | Yeewong Magazine

 

Blessed with an abundance of medicinal herbs which thrive in the pristine and tranquil environment of Bhutan, Sonam Pelden realised that the potential for products incorporating these ingredients are infinite.

“My initial efforts were based on trial and error and my early products were given to family and friends to try. As the feedback was positive, I gained confidence and began making balms and salves in a more professional way,” she said.

The birth of ‘Mudra’

However, as time passed, it became evident to her that in order to market her products, she would need a brand name. Thus, ‘Mudra’ was coined. According to Sonam, it is a word in Sanskrit which means ‘seal or sign’ in Buddhist rituals.

Ingredients: Shea butter, Coconut oil, Sweet Almond oil, Olive oil, Vitamin E oil, Juniper Berry oil and Cedarwood oil.

Photo: Bhutan Natural

 

Mudras are performed as gestures of the hand and are conducted to influence the body’s flow of energy which will affect the mind positively.

The name is apt for Sonam’s products as they are likewise created with the hand, with the aim of relaxing the body and mind.

Using purely natural ingredients such as shea butter, beeswax and essential oils, she currently offers a wide range of products such as lip balms, all-purpose salves, scrubs and a number of essential oil perfumes.

 

 

Mudra's essential oil roll-ons available in three blends of artemisia, peppermint and lavender. Made with 100% pure essential and botanical carrier oils. 

Photo: Facebook/Mudra Handmade Products from Bhutan

 

All the products are free of chemicals and preservatives, and wherever possible, Sonam will use locally sourced ingredients.

Drawing inspiration from traditional Bhutanese remedies

For her formula, she drew inspiration from traditional Bhutanese remedies such as Artemisia and other natural substances such as pine resin. This is an area which Sonam is exploring in depth.

 

The Artemisia all-purpose balm is inspired by the wisdom of traditional Bhutanese remedies. The herb artemisia is used all over Bhutan for its healing and soothing properties. 

Photo: Facebook/Mudra Handmade Products from Bhutan

 

As for challenges encountered in her entrepreneurial venture, Sonam said that she was fortunate not to have encountered any major obstacles.

Tapping on the natural resources available from Bhutan, her start-up did not require a huge amount of capital.

Moreover, Sonam was fortunate to have supportive family and friends, who offered her encouragement and ideas from the very beginning.

In particular, she is very grateful to Ambient Café and Junction Bookstore for offering her free space to sell her products.

 

This article first appeared in Yeewong Magazine and has been edited for Daily Bhutan.


Related Posts

Celebrating Bhutan's Entrepreneurs: Yeshi Lhendup of Yeshi...

This story is part of an exclusive feature by Yeewong Magazine in Dec 2018 on celebrating entrepreneurship in Bhutan.

May 03, 2019 23:58

Celebrating Bhutan's Entrepreneurs: Kinzang Duba And Friends -...

This story is part of an exclusive feature by Yeewong Magazine in Dec 2018 on celebrating entrepreneurship in Bhutan.

Apr 26, 2019 19:18

Celebrating Bhutan's Entrepreneurs: Kinley Dema Of BuBu Bakery,...

This story is part of an exclusive feature by Yeewong Magazine in Dec 2018 on celebrating entrepreneurship in Bhutan.

Apr 20, 2019 19:18

Celebrating Bhutan's Entrepreneurs: Sonam Choden of Rolling Pin...

This story is part of an exclusive feature by Yeewong Magazine in Dec 2018 on celebrating entrepreneurship in Bhutan.

Apr 11, 2019 11:08

Celebrating Bhutan's Entrepreneurs: Kinley Pelden Of Yiga...

This story is part of an exclusive feature by Yeewong Magazine in Dec 2018 on celebrating entrepreneurship in Bhutan.

Apr 06, 2019 17:38

Celebrating Bhutan's Entrepreneurs: Sonam Lhamo Of Bumthang Milk...

This story is part of an exclusive feature by Yeewong Magazine in Dec 2018 on celebrating entrepreneurship in Bhutan.

Mar 18, 2019 10:19

Latest

News

Conference On Biodemocracy - Balancing Political And Ecological Democracy Held In Bhutan

The conference helped to deepen democracy through discussions on harmonious coexistence.

Jul 20, 2019 19:38

Government Of Bhutan Injects Nu 1 Billion To Kick-start Organic Flagship Programme

To export a product as an organic, it will be certified only after proper laboratory tests have been conducted.

Jul 12, 2019 21:48

Features

Inspired By His Majesty The King, The Reading Retreat Aims To Inculcate Reading Habits Among Bhutan’s Youth

The upcoming reading retreat, which is scheduled from July 21 – 27, is expected to attract 268 students from schools across Bhutan.

Jul 16, 2019 23:58

Bhutan’s Commitment To Maintain Its Carbon Negative Status And Rich Biodiversity

The land where Bhutan is located has an exceptional concentration of endemic species.

Jul 15, 2019 23:38

Sports

Bhutan’s Dragon Boys Starts FIFA World Cup Qualifiers With A 1-0 Win Over Guam

Midfielder, Tshering Dorji’s 35th minute strike was enough to make Bhutan win the first leg of the first round of the 2022 World Cup and...

Jun 08, 2019 22:18

Meet Choki Om – First Woman From Bhutan To Become A FIFA Referee

Originally from the district of Wangdue, Choki has already been a referee for over a decade.

May 16, 2019 20:58

Business

Bhutan Economic Forum for Innovative Transformation Conference Held To Boost Cottage & Small Industries

The Bhutan Economic Forum for Innovative Transformation Conference was held from 16-18 July in Thimphu.

Jul 18, 2019 22:32

Celebrating Bhutan's Entrepreneurs: Kunzang Choki Of Junction Bookstore, Thimphu

This story is part of an exclusive feature by Yeewong Magazine in Dec 2018 on celebrating entrepreneurship in Bhutan.

Jul 13, 2019 19:59

Travel

Bhutan Has Great Potential To Be A Top Eco-Tourism Spot: Albert Teo

Despite Bhutan being home to a wide array of flora and fauna, it is still not a top ecotourism destination.

Jul 19, 2019 23:58

Ride Up Bhutan’s Legendary Tiger’s Nest Monastery And Enjoy The Scenic Trail On Horseback

Pony services to the Tiger’s Nest Monastery is expected to be more organised come next month.

Jul 17, 2019 21:28

Lifestyle

French Designer Christian Louboutin Releases Bhutan-inspired Shoe Collection

Bhutan’s rich craftsmanship inspired the designer’s latest collection.

Jul 06, 2019 08:53

An Exciting Line-Up Of Speakers To Be Featured In Bhutan’s Mountain Echoes Festival 2019

Themed ‘Many Lives, Many Stories’ - the festival, according to the press release, will mark its 10th anniversary with modern Bhutanese...

Jun 25, 2019 21:28

Subscribe to our newsletter

Never miss out on new happenings and news stories!