Celebrating Bhutan's Entrepreneurs: Pelden Wangchuk Of Nazhoen Food Processing

Email

This story is part of an exclusive feature by Yeewong Magazine in Dec 2018 on celebrating entrepreneurship in Bhutan.

(Source: Yeewong Magazine)

 

By Pelden Wangchuk | Yeewong Magazine

 

Pelden Wangchuk started Nazhoen Food Processing for two purposes: to make Bhutan resource-independent and to provide employment for young people.

 

Products of Nazhoen Food Processing.

Photo: Facebook/Department of Cottage and Small Industry 

 

Today, Nazhoen Food Processing is a local snack production company run by a group of youth. They produce snacks such as Bhujia (a crispy snack made with chickpea flour and potatoes), tengma (roasted corn) spicy chips, roasted peanuts and different kinds of Bhutanese khabzey (biscuits).

Aims of starting Nazhoen Food Processing

The business started with an investment loan of Nu. 0.8 million granted by the Bhutan Development Bank (BDBL). The Department of Cottage Industries advised Pelden to set up a food business which could provide jobs for unemployed youth.

Upon surveying the market, Pelden found that many packaged snacks were actually imported. Hence, Pelden and his colleagues decided to produce food that could be made in Bhutan.

 

Khabzey is a Bhutanese biscuit which resembles a deep fried pastry. It comes in different shapes and sizes. khabzey can be sweet or salty and is normally enjoyed with tea. 

Source: Youtube/WildFilmsIndia

 

With the help of recipes and cooking tutorials on Youtube, Pelden learnt to make snacks. He then passed the skills on to his young employees.

Challenges faced by Nazhoen Food Processing

Unlike other start-ups, Nazhoen Food Processing already faces competition both from inside and outside the country.

“It would be easy if we were the only ones, but there are others who make the same products. So we must work hard on our production and time,” said Pelden.

In addition, if two businesses offer the same products, shopkeepers tend to pick the cheaper one, whereas Nazhoen Food invests in good packaging which raised the price marginally.

Another challenge for Pelden is to procure other material inputs in which he has to resort to importing lots of packaging materials for his products from abroad, as there is no local packaging supplier.

 

Photo: Facebook/Department of Cottage and Small Industry 

 

Currently, Pelden employs 11 young staff who hail from various backgrounds. Some of them have completed their Bachelor’s Degrees, some have high school level education while the others are school dropouts.

Success achieved by Nazhoen Food Processing

Nazhoen Food Processing supplies its products to all marts in the capital, Thimphu as well as other districts such as Paro and Bajo.

The company makes about Nu. 150,000-180,000 per month, out of which they earn a profit of around Nu. 70,000 (1011 USD).

Pelden is proud to be where he is today. He is grateful to the Department of Cottage Industries for helping with an affordable workspace at the Start-up centre in Changzamtog.

He has some advice for budding entrepreneurs and he urges them to make Bhutan more self-sufficient in food production through doing businesses.

“If any young person is really interested in starting a business, we will always be here to help them in any way we can. We have learnt a lot and are more than happy to share our experiences and give pointers to young entrepreneurs,” said Pelden.

 

This article first appeared in Yeewong Magazine and has been edited for Daily Bhutan.

 


Related Posts

Celebrating Bhutan's Entrepreneurs: Sonam Choki of Bhutan Herbal...

This story is part of an exclusive feature by Yeewong Magazine in Dec 2018 on celebrating entrepreneurship in Bhutan.

Mar 24, 2019 19:15

Celebrating Bhutan's Entrepreneurs: Sonam Lhamo Of Bumthang Milk...

This story is part of an exclusive feature by Yeewong Magazine in Dec 2018 on celebrating entrepreneurship in Bhutan.

Mar 18, 2019 10:19

Celebrating Bhutan's Entrepreneurs: Thinley Yangzom Of Bhutan...

This story is part of an exclusive feature by Yeewong Magazine in Dec 2018 on celebrating entrepreneurship in Bhutan.

Mar 07, 2019 20:26

Celebrating Bhutan's Entrepreneurs: Tshewang Dema Of Tshejor's...

This story is part of an exclusive feature by Yeewong Magazine in Dec 2018 on celebrating entrepreneurship in Bhutan.

Mar 02, 2019 19:59

Bhutanese Bakery 'Rolling Pin' Boost Sales With Social Media

Using social media, Rolling Pin's products have been selling like hot cakes.

May 09, 2018 15:12

Founder Of ‘Sushi’s Candles & Crafts’ Wants To Inspire More Women...

Sushanta wants to set a shining example for more women in Bhutan to fulfil their dreams of starting their own...

Jan 05, 2019 15:19

Latest

News

Find Innovative Solutions For Every Challenge: Prime Minister Modi To Bhutan’s Youth

Prime Minister Modi said that he ‘sees dynamism and felt energised’ while meeting with the future of Bhutan.

Aug 18, 2019 23:58

Prime Minister Narendra Modi On 2 Day State Visit To Strengthen India-Bhutan Bilateral Ties

Prime Minister Modi is visiting Bhutan upon the invitation of Bhutan's Prime Minister Dr Lotay Tshering.

Aug 17, 2019 23:59

Features

Fulfilling His Majesty The King’s Vision, Digital Drukyul Is Set To Improve Public Service Delivery And Empower Citizens Digitally

Digital Drukyul will help create a digital ecosystem for citizens which is unencumbered by bureaucratic red tape.

Aug 19, 2019 15:28

National Tourism Policy To Be Implemented By July 2020: Tourism Council Of Bhutan

Promoting ‘High value and low volume’ tourism has been Bhutan’s policy for the last 50 years.

Aug 12, 2019 17:48

Sports

Two Young Bhutanese Swimmers Competed In 18th FINA World Championship

The duo are proud to represent Bhutan and compete on a worldwide stage for the first time.

Jul 28, 2019 21:32

Bhutan’s Dragon Boys Starts FIFA World Cup Qualifiers With A 1-0 Win Over Guam

Midfielder, Tshering Dorji’s 35th minute strike was enough to make Bhutan win the first leg of the first round of the 2022 World Cup and...

Jun 08, 2019 22:18

Business

Southeast Asian Company Invests Over US$100,000 In Bhutanese Start-up Drukfood

The investment includes a mix of cash and investment-in-kind.

Aug 15, 2019 14:26

Bhutan’s First Crowdfunding Platform Gaining Traction, Opens Doors For Entrepreneurs To Raise Funds

So far, three promoters - Bhutan Alternatives, Freelancer Bhutan and Himalayan food have registered with the Bhutan crowdfunding platform.

Aug 05, 2019 22:10

Travel

7 Facts You Never Knew About Flying Into Bhutan

Druk Asia interviewed Namgyal Wangchuk, Senior First Officer with Drukair to find out what it's like to fly into Paro International Airport.

Aug 07, 2019 23:18

Bhutan Has Great Potential To Be A Top Eco-Tourism Spot: Albert Teo

Despite Bhutan being home to a wide array of flora and fauna, it is still not a top ecotourism destination.

Jul 19, 2019 23:58

Lifestyle

Finding One’s Voice: Rapping In The Kingdom Of Bhutan

The lack of support for rappers stems from the general misconception that most people have about rap.

Aug 10, 2019 23:38

First Bhutan-Bollywood Film Collaboration - Rolong: Make the Dead Walk In The Making

The film is expected to hit the theatres by the middle of 2020.

Aug 04, 2019 23:58

Subscribe to our newsletter

Never miss out on new happenings and news stories!