Celebrating Bhutan's Entrepreneurs: Pelden Wangchuk Of Nazhoen Food Processing

Email

This story is part of an exclusive feature by Yeewong Magazine in Dec 2018 on celebrating entrepreneurship in Bhutan.

(Source: Yeewong Magazine)

 

By Pelden Wangchuk | Yeewong Magazine

 

Pelden Wangchuk started Nazhoen Food Processing for two purposes: to make Bhutan resource-independent and to provide employment for young people.

 

Products of Nazhoen Food Processing.

Photo: Facebook/Department of Cottage and Small Industry 

 

Today, Nazhoen Food Processing is a local snack production company run by a group of youth. They produce snacks such as Bhujia (a crispy snack made with chickpea flour and potatoes), tengma (roasted corn) spicy chips, roasted peanuts and different kinds of Bhutanese khabzey (biscuits).

Aims of starting Nazhoen Food Processing

The business started with an investment loan of Nu. 0.8 million granted by the Bhutan Development Bank (BDBL). The Department of Cottage Industries advised Pelden to set up a food business which could provide jobs for unemployed youth.

Upon surveying the market, Pelden found that many packaged snacks were actually imported. Hence, Pelden and his colleagues decided to produce food that could be made in Bhutan.

 

Khabzey is a Bhutanese biscuit which resembles a deep fried pastry. It comes in different shapes and sizes. khabzey can be sweet or salty and is normally enjoyed with tea. 

Source: Youtube/WildFilmsIndia

 

With the help of recipes and cooking tutorials on Youtube, Pelden learnt to make snacks. He then passed the skills on to his young employees.

Challenges faced by Nazhoen Food Processing

Unlike other start-ups, Nazhoen Food Processing already faces competition both from inside and outside the country.

“It would be easy if we were the only ones, but there are others who make the same products. So we must work hard on our production and time,” said Pelden.

In addition, if two businesses offer the same products, shopkeepers tend to pick the cheaper one, whereas Nazhoen Food invests in good packaging which raised the price marginally.

Another challenge for Pelden is to procure other material inputs in which he has to resort to importing lots of packaging materials for his products from abroad, as there is no local packaging supplier.

 

Photo: Facebook/Department of Cottage and Small Industry 

 

Currently, Pelden employs 11 young staff who hail from various backgrounds. Some of them have completed their Bachelor’s Degrees, some have high school level education while the others are school dropouts.

Success achieved by Nazhoen Food Processing

Nazhoen Food Processing supplies its products to all marts in the capital, Thimphu as well as other districts such as Paro and Bajo.

The company makes about Nu. 150,000-180,000 per month, out of which they earn a profit of around Nu. 70,000 (1011 USD).

Pelden is proud to be where he is today. He is grateful to the Department of Cottage Industries for helping with an affordable workspace at the Start-up centre in Changzamtog.

He has some advice for budding entrepreneurs and he urges them to make Bhutan more self-sufficient in food production through doing businesses.

“If any young person is really interested in starting a business, we will always be here to help them in any way we can. We have learnt a lot and are more than happy to share our experiences and give pointers to young entrepreneurs,” said Pelden.

 

This article first appeared in Yeewong Magazine and has been edited for Daily Bhutan.

 


Related Posts

Celebrating Bhutan's Entrepreneurs: Sonam Choki of Bhutan Herbal...

This story is part of an exclusive feature by Yeewong Magazine in Dec 2018 on celebrating entrepreneurship in Bhutan.

Mar 24, 2019 19:15

Celebrating Bhutan's Entrepreneurs: Sonam Lhamo Of Bumthang Milk...

This story is part of an exclusive feature by Yeewong Magazine in Dec 2018 on celebrating entrepreneurship in Bhutan.

Mar 18, 2019 10:19

Celebrating Bhutan's Entrepreneurs: Thinley Yangzom Of Bhutan...

This story is part of an exclusive feature by Yeewong Magazine in Dec 2018 on celebrating entrepreneurship in Bhutan.

Mar 07, 2019 20:26

Celebrating Bhutan's Entrepreneurs: Tshewang Dema Of Tshejor's...

This story is part of an exclusive feature by Yeewong Magazine in Dec 2018 on celebrating entrepreneurship in Bhutan.

Mar 02, 2019 19:59

Bhutanese Bakery 'Rolling Pin' Boost Sales With Social Media

Using social media, Rolling Pin's products have been selling like hot cakes.

May 09, 2018 15:12

Founder Of ‘Sushi’s Candles & Crafts’ Wants To Inspire More Women...

Sushanta wants to set a shining example for more women in Bhutan to fulfil their dreams of starting their own...

Jan 05, 2019 15:19

Latest

News

The Test of Loyalty & Commitment Among Bhutanese Employers in Tourism Industry

Amid the crisis we recognized few Bhutanese Tour Operators with generous and compassion souls because COVID-19 will have far-reaching...

Apr 03, 2020 14:33

Daughter Of U.S Covid-19 Patient Thanked Bhutan For Its Great Care And Prayers

The 76 year old American tourist left Bhutan for the US on March 13 for further medical treatment.

Mar 16, 2020 23:28

Features

Digital Content Creators and Its Relevance

Everything under the sun, you name it, can be discussed! And therefore, the relevance of BLOGGING in our everyday lives!

Apr 01, 2020 01:22

Gangkhar Puensum – World’s Highest Mountain Forbidden To Climbers

The Bhutanese also believe that the Gangkhar Puensum is home to the mythical Yeti and other legendary creatures.

Mar 23, 2020 23:28

Sports

Karma – Female Archer From Bhutan Qualified For Tokyo 2020 Olympic Quota

Karma has been specialising in Olympics-style archery since 2009.

Nov 30, 2019 13:18

Bhutan’s Pelden Wangchuk Wins 10th Edition Of Tour 0f Dragon Mountain Bike Race

This year, the race also saw the highest number of female participants compared to past years.

Sep 10, 2019 01:08

Business

Celebrating Bhutan’s Entrepreneurs: Namkhar Gyaltshen Of Transcend Artisan

This story is part of an exclusive feature by Yeewong Magazine in Dec 2018 on celebrating entrepreneurship in Bhutan.

Mar 06, 2020 11:48

Centre Of Excellence For Software Engineering Launched By Bhutan’s Thimphu Techpark

The purpose of establishing this centre is to fulfil His Majesty the King’s vision of using technology to solve problems.

Feb 24, 2020 23:58

Travel

Bumthang The Switzerland of Bhutan Beyond Itineraries

Bumthang in Bhutan is the most historic dzongkhag if we consider the number of ancient temples and sacred sites. Being a combination of four...

Mar 28, 2020 11:59

Thimphu Urbanites Hits The Hiking Trail Than Ever Before.

One of the best and easy walk around Thimphu is the three-to four-hours round trip from Dochu La to Lungchuzekha Goemba. It affords...

Mar 26, 2020 11:40

Lifestyle

Food on Wheels- First of its kind in Bhutan

The World's Largest Fast Food Restaurant Chains doesn't exist in Bhutan.

Mar 04, 2020 09:39

Amazing Stories from the Eastern Part of Bhutan

You can't say you have visited the eastern part of Bhutan unless you have experienced the following bizarre things.

Mar 02, 2020 19:02

Subscribe to our newsletter

Never miss out on new happenings and news stories!

Download Daily Bhutan Mobile App

Connecting with us just got easier!