Bhutan Won The Green Destinations Gold Award At The Internationale Tourismus-Börse Berlin

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The ITB Berlin is the world's largest tourism trade fair which takes place annually in March at the Messe Berlin.

(Source: David Lazar)

 

By Sonam Choden BBS

Bhutan was presented with the Green Destinations Gold Award by the Internationale Tourismus-Börse Berlin (ITB) Berlin in Germany which took place from 6-10 March.

The award was given in recognition of Bhutan’s consistent effort in preserving its rich culture and traditions, environment and social well-being.

About the Internationale Tourismus-Börse Berlin

The ITB Berlin is the world's largest tourism trade fair which takes place annually in March at the Messe Berlin.

The companies represented at the fair include hotels, tourist boards, tour operators, system providers, airlines and car rental companies.

The thematically ordered market segments help visitors and exhibitors to quickly find their way around the wide product range of ITB Berlin: Book World, Business Travel Days, Cruises, Cultural Tourism, Economy Accommodation, eTravel World, Adventure & Responsible Tourism, Gay & Lesbian Travel, ITB Mobile Travel Services, Training and Employment (Career Center), Travel Technology, Trends & Events, Wellness, Youth Travel.

 

Photo: BBS

 

Scoring over 90 per cent from 100 sustainable indicators under six themes for the award, the Tourism Council of Bhutan (TCB) bagged the Gold award.

It is the third category of the total four awards of bronze, silver, gold and platinum.

The council submitted evidence and supporting documents of Bhutan’s progression towards the sustainability of all those areas mentioned under the six different themes.

More about the six themes and its significance

The six themes for the gold award include: Destination Management, Nature and Scenery, Environment, Culture and Tradition, Social well-being and Business and hospitality.

The online information was then verified by the external auditor from Berlin. The country was awarded gold based on the auditor’s rating for the jury members.

“The six themes touched on not just environment but some other aspects such as how do we take care of our own people, how does tourism support Bhutan in terms of doing business, how do we as a country promote our culture and environment. That is a very large scale assessment of our country,” said Damcho Rinzin, the media spokesperson of TCB.

Photo: BBS

 

“We wanted to apply for the award because it is very much in line with our Gross National Happiness philosophy,” he added.

Importance of being recognised as a ‘green destination’

With this award, Bhutan is reflected as a ‘green destination’ in the world map. The award will help the TCB to certify and recognise some of the tourism entrepreneurs as a green entrepreneur.

“We are grateful to His Majesty The King, His Majesty The Fourth Druk Gyalpo and our Wangchuck dynasty for taking Bhutan to this point. I think everybody will be proud of this award,” Damcho Rinzin said.

Bhutan also received the World’s Sustainable Destinations’ Award last year. The award was a recognition of Bhutan’s commitment toward responsible tourism and its approach to tourism development and management.

 

This article first appeared in BBS and has been edited for Daily Bhutan.

 


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