Two ‘Made In Bhutan’ Products To Hit The Market Soon, Also Eyeing Overseas Foray

Email

Druk Peci and Bhutan Green Product were launched on 19 February.

(Source: Future Brand)

 

By Sangay Chezom BBS

Two new products with the tag ‘Made in Bhutan’ will hit the market soon. Druk Peci and Bhutan Green Product were launched on 19 February at the first 'Made in Bhutan' exhibition.

Druk Peci - pencils made from newspaper waste, is expected to substitute pencil imports from India. It will be in the market by March this year. The company is working on producing colour pencils and art files as well.

 

 

Photo: Facebook/Druk Peci

 

“My machine can produce around 20,000 pencils in a day and we are expecting to supply at least 60 percent of our products in schools, 20 per cent in institutions like the Zorig Chusum (a institute specialising in Bhutan's 13 traditional arts) and the other 20 per cent in hotels and resorts,” said Sonam Tshering, the Founder of Druk Peci.

About Bhutan Green Product

Meanwhile, Bhutan Green Product produces ginger essential oil, ginger powder and dehydrated ginger. These natural products are meant to target the international markets.

“Coming to dehydrated ginger and ginger powder, 20% of the product may be marketed in the domestic market but 80% will definitely go to the International market. Coming to essential oil, we don’t see much market in Bhutan. So we are focusing on the international market especially in third countries like the UK and USA. We have already received huge demand from the international Market,” said Ugyen Dorji, the Advisor for Bhutan Green product.

 

Photo: Facebook/Kenliy Teezin Wengchuk

 

However, there are issues with getting enough supply in Bhutan as there are only a few commercial ginger growers in the country. Therefore, the company has some difficulty getting gingers for now.

Challenges faced in promoting local products

Moreover, without any proper marketing outlet and exposure, the products from Bhutan are still not popular in the Bhutanese market itself.

“Most of our starts up here at some point get stagnant. That is where we want to come in and give support in terms of finding the market not only in the country but outside the country as well. For us to do that, first of all, we have to promote the products within our country. Once that product gains popularity in our own country, then only are we able to promote outside,” said Sangay Dorji, the Secretary-General of Bhutan Chamber for Commerce and Industry (BCCI).

Bhutan Chamber of Commerce and Industry (BCCI) is organising the exhibition at the Multi-Level Car Park near the Zangdopelri Complex in Thimphu.

Forty Cottage and Small Industries from across the country are displaying various varieties of products such as honey, herbal teas, essential oils and handicraft items. The Exhibition will remain open till 21 February.

 

This article first appeared in BBS and has been edited for Daily Bhutan.

 

 


Related Posts

TSEM – Innovative Toys Made in Bhutan

“Incorporating our culture, our local folk stories and art in our toys is also a goal. Our mission is to keep learning...

Apr 23, 2018 00:55

Bhutan Seeks To Export Its ‘High Value, Low Volume’ Organic...

The government, through the Ministry of Foreign Affairs, would provide support to establish trade links.

Feb 12, 2020 23:28

Gakyed Gatoen - Festival of Happiness Seeks To Promote Bhutan’s...

The idea of the festival was to enable tourists and Bhutanese to learn about the traditional cottage industry.

Nov 01, 2019 23:28

Sherza Ventures Limited Launched IPO, Aims To Establish Brand...

Sherza Ventures Limited aims to be a hyper retail and wholesale trading venture using e-commerce.

Sep 09, 2019 10:58

Unique Products From 20 Districts Of Bhutan Pitched To...

The tourism flagship programme seeks to advance the development, management, promotion and growth of the tourism sector...

May 09, 2019 19:18

EU Supports Capacity Building To Improve Bhutan’s Export...

Bhutanese products selected for export and market diversification are ginger, turmeric, mushrooms and yak dairy.

Nov 07, 2019 23:58

Latest

News

Bhutan is expected to receive the first consignment of the vaccines today

According to Indian media, the consignment of 150,000 doses of Oxford-AstraZeneca COVID-19 vaccine, Covishield for Bhutan was airlifted...

Jan 20, 2021 15:04

What are the different local governments in Bhutan?

Bhutan’s development planning is guided by the development philosophy of Gross National Happiness (GNH), which encompasses four pillars that...

Jan 19, 2021 11:03

Features

What are the types of traditional dances and music in Bhutan?

In general, there are three classifications of Bhutanese classical and contemporary performance - Zhungdra, Boedra and Rigsar.

Jan 17, 2021 20:27

Splendid Bhutanese architecture inspired the design of the entire university campus in Texas

The architectures of the Kingdom of Bhutan are undisputedly world-class.

Jan 14, 2021 15:24

Sports

Contributing to the country through the love for football

It's been a month since the conclusion of Bhutan Premier League 2020. Daily Bhutan interviews Paro FC to find out more about the club. Below...

Dec 21, 2020 17:05

Football clubs in Bhutan gearing up for Bhutan Premier League (BPL) 2020

Bhutan Premier League (BPL), the top national football tournament in Bhutan is set to commence on August 1.

Jul 24, 2020 14:33

Business

Authentic Bhutanese Souvenirs from Eastern Bhutan

Every district and village produce distinct products in Bhutan. To encourage rural communities to produce more authentic souvenirs and...

Dec 25, 2020 22:13

Bhutan- The Kingdom of Peppers

Bhutan is a country with the highest per-capita consumption of chilli.

Sep 26, 2020 09:15

Travel

Bhutan Strives to Keep Up With 4th Industrial Revolution through Digitalization in Tourism Sector

The pandemic has affected the tourism industry globally including Bhutan. The stakeholders involved in the tourism industry is taking the...

Jan 12, 2021 00:38

Dakpa princess entombed inside popular stupa in Trashi Yangtse

Every year, the stupa is a holy site for two major festivals - the Dakpa Kora held on the 15th of the first lunar month and the Drukpa Kora...

Dec 23, 2020 00:44

Lifestyle

Food on Wheels- First of its kind in Bhutan

The World's Largest Fast Food Restaurant Chains doesn't exist in Bhutan.

Mar 04, 2020 09:39

Amazing Stories from the Eastern Part of Bhutan

You can't say you have visited the eastern part of Bhutan unless you have experienced the following bizarre things.

Mar 02, 2020 19:02

Subscribe to our newsletter

Never miss out on new happenings and news stories!

Download Daily Bhutan Mobile App

Connecting with us just got easier!