Tourists Number Records Growth Of 7.61% : Bhutan Tourism Monitor 2018

Email

According to the report, international leisure arrivals grew by 1.76 percent to 63,367.

The Brokpa tribe of Bhutan. (Source: People of Bhutan.)

 

By Dechen Tshomo Kuensel

According to the latest report by the Bhutan Tourism Monitor 2018, a total of 274,097 tourists visited Bhutan last year, recording a growth of 7.61 percent over 2017.

Revenue from tourism has also increased by about seven percent or USD 5.6 million compared to 2017.

Of the total tourism revenue of USD 85.41 million, received from the international leisure segment, the Sustainable Development Fee (SDF), Visa fees and the two percent TDS (tax deducted at source), make up the direct revenue of USD 26.29 million for the government.

However, despite the growth, the Tourism Council of Bhutan states that the country still faces the problem of seasonality and unbalanced regional spread.

 

A Masked Dance performed during a tshechu (festival) in Bhutan.

 Photo: Daphne Go/Druk Asia

 

“As a destination with an emphasis on sustainability at the core of its development agenda, it is important that appropriate interventions are put in place to further sustainable growth with an emphasis on regional spread and to make Bhutan a year-round tourism destination,” it states.

Statistical breakdown of tourist arrivals in 2018

Of the total arrivals, 71,807 were international arrivals. A majority of them entered and exited Bhutan via air while the majority of regional arrivals used land as their mode of transport.

According to the report, international leisure arrivals grew by 1.76 percent to 63,367 while arrivals from the regional market (India, Bangladesh and The Maldives) grew by 10.37 percent.

 

Photo: Bhutan Tourism Monitor 2018

 

About 87.81 percent of the total visitors visited Bhutan for leisure or holiday and most arrivals was recorded in May and October which make up 14.50 and 13.70 percent of the total arrivals.

While India continues to be the main source of market for regional arrivals which make up 94.83 percent of the total arrivals. Other countries such as the USA, China, Singapore, Thailand, the United Kingdom and Germany continue to remain as the major source of international arrivals.

The report states that arrivals from USA recorded a 14.54 percent growth, China 7.12 percent, UK 10.44 percent, Germany 15.22 percent, Malaysia 6.22 percent, and Australia at 21.79 percent.

The most significant growth was recorded for Vietnam at 37.81 percent, whereas visitors from Singapore (-5.89 percent), Thailand (-3.98 percent) and Japan (-2.55 percent) decreased in 2018.

In terms of the global segmentation of source markets, the Asia-Pacific was the top region (46.89 percent) followed by close to one-quarter (29.71 percent) of the market share from Europe and America (22.27 percent). Visitors from the Middle-East, South-Asia and Africa comprise less than one percent.

According to the report, a majority of the source markets’ outbound tourists chose March, April, October and November to visit Bhutan.

Key attractions of Bhutan

Festivals (Tshechus) remain one of the most visited attractions in the country with the Thimphu and Paro Tshechus receiving the most visitations at 20 and 32 percent.

 

Graphic: Tourism Council of Bhutan

 

Most visitors (86.41 percent) to Bhutan have undertaken some form of cultural activities, followed by other nature-based and recreational activities.

The report states that the shift and sophistication in the demand and behaviour of tourists for meaningful travel experiences further emphasises the need for growth and diversification of tourism products and destinations.

Some key areas of attractions include: authentic experiences with local communities, learning about Bhutanese culture and tradition as well as to appreciate its flora and fauna.

According to the report, Swiss visitors have stayed 11 nights on average, followed by 9.39 nights by French visitors. Dutch and German visitors spent an equal number of nights (8.86). For regional arrivals, the average length of stay is 5 nights.

Overall, in terms of the length of stay, a tourist spends 6.63 nights in Bhutan on average.

 

This article first appeared in Kuensel and has been edited for Daily Bhutan.

 


Related Posts

Bhutan Records Highest Number Of International Leisure Tourist...

Bhutan continues to be an attractive tourism destination, which is evident from its growing popularity resulting in the...

Aug 06, 2018 12:24

Identifying The Unique Selling Points Of Each District Of Bhutan...

The different dzongkhags (districts) are also identifying various unique tourism products in their communities to...

Mar 05, 2019 13:54

Bhutan Won The Green Destinations Gold Award At The...

The ITB Berlin is the world's largest tourism trade fair which takes place annually in March at the Messe Berlin.

Mar 13, 2019 20:54

Taking Tourism To The Top – Conference Addressed Issues And Steps...

The Lyonchhen said that the government was committed to taking tourism to the ‘top’, in alignment with the theme of the...

Mar 01, 2019 10:15

New DrukAir Route Linking Guwahati, Singapore And Paro Set To...

The route is expected to facilitate travel, trade and people to people exchange in Bhutan, Assam and Singapore as well...

Sep 02, 2018 15:42

A Tourism Office Slated To Be Established In Every District In...

Establishing a tourism office in every district will help to promote tourism across the country, said the Lyonpo.

Jan 16, 2019 08:16

Latest

News

Foothills Festival- The Southerners Cultural Carnival

The festival showcases Sarpangs unique culture, natural resources and local products while offering some fun and rewarding challenges...

Jan 27, 2020 13:27

USD 25.3m Green Climate Fund To Address Climate Change Adaption In Bhutan

The project can help address climate change adaptation challenges facing Bhutan, particularly in the agriculture sector.

Jan 15, 2020 16:28

Features

Bhutan Embarks On Green Financing Roadmap, To Mitigate Climate Change Impact

A Joint Learning Program on ‘Inclusive green finance’ was held in the capital, Thimphu from 20-22 January 2020.

Jan 27, 2020 20:28

Losar Tashi Delek - How The Bhutanese Celebrate The Year Of The Male Iron Rat

According to the Bhutanese calendar, Losar falls on 25-26 January this year.

Jan 26, 2020 18:28

Sports

Karma – Female Archer From Bhutan Qualified For Tokyo 2020 Olympic Quota

Karma has been specialising in Olympics-style archery since 2009.

Nov 30, 2019 13:18

Bhutan’s Pelden Wangchuk Wins 10th Edition Of Tour 0f Dragon Mountain Bike Race

This year, the race also saw the highest number of female participants compared to past years.

Sep 10, 2019 01:08

Business

Economic Roadmap Needed To Steer Bhutan Towards Higher GDP Growth

The Lyonchhen said that the economic figures will improve in 2020 as 70 percent of the capital investments still lie unused.

Jan 17, 2020 23:38

Celebrating Bhutan’s entrepreneurs: Tashi Wangdi of iHub

This story is part of an exclusive feature by Yeewong Magazine in Dec 2018 on celebrating entrepreneurship in Bhutan.

Jan 12, 2020 23:38

Travel

Forging the Unbeaten Trail Towards Wangdue Nye

When you dedicate year 2020 to hike on unbeaten trails in Bhutan.

Jan 21, 2020 10:58

Make Your Own Personalised Stamps And Discover Bhutan’s Postal History At The Postal Museum

The Bhutan Postal Museum in Thimphu is also a major tourist attraction.

Jan 18, 2020 21:08

Lifestyle

Bhutan- The Wedding Destination in Asia

Bhutan, a Himalayan kingdom, is a landlocked country located between China and India. With its reputation for mystery and magic, stunning...

Jan 23, 2020 09:07

Relish Your Taste Buds With 8 Delectable Bhutanese Staple Food

One of the best places to try authentic Bhutanese cuisine is through a homestay, where you will get to sample what most locals eat at home.

Jan 19, 2020 21:08

Subscribe to our newsletter

Never miss out on new happenings and news stories!

Download Daily Bhutan Mobile App

Connecting with us just got easier!