Haa Develops Tourism Action Plan To Promote Its Rich Cultural Heritage And Homestays

Email

Haa had the 6th highest visitor arrivals among the dzongkhags in the country, according to the Bhutan Tourism Monitor 2017.

Haa Summer Festival (Source: Tourism Council of Bhutan)

 

By Phurpa Lhamo | Kuensel

Should the dzongkhag tshogdu endorse the tourism action plan (2018-2023), Haa is likely to be the first dzongkhag to have its own tourism action plan, the dzongdag Kinzang Dorji said. 

“Destination Haa: Tourism Action Plan 2018-2023,” consist of details on the development of destinations, development of markets, challenges, tourism facilities and action plans for its implementation among others. 

Benefits of implementing the tourism action plan (2018-2023)

The dzongdag said that the tourism action plan will give clear directions to the dzongkhag administration in terms of developing tourism at the dzongkhag. It will also help in mobilising required resources and support.

“This is to guarantee a conscientious management of the natural, cultural, and social resources available in the region, ensuring, in the long run, that these resources are used sustainably and that the local community reaps the benefits.”

With over 5,000 visitor arrivals, Haa had the 6th highest visitor arrivals among the dzongkhags in the country, according to the Bhutan Tourism Monitor 2017. Paro topped the list with 61,523 visitors.

The dzongdag said that in 2002, the people of Haa valley approached the National Assembly to introduce their community to the world of tourism. 

The main attractions of Haa

He said that the dzongkhag’s rich culture and tradition, natural heritage and its strategic location made Haa a potential tourist destination. In addition to the action plan, Haa has also constructed a tourism information centre. 

 

Caption: Haa Summer Festival 2017

Source: Tarayana Foundation

 

He said that the main objective of the centre was to promote Haa as a tourism destination. Thus, it is committed to provide marketing and support for homestay owners and farm houses, provide employment for local guides and help tourists in getting information.

Pilot project in Haa has the potential to be replicated in other dzongkhags if successful

“This is the first of its kind in the country and is being implemented as a pilot project. If this pilot project becomes successful, this could be replicated in other dzongkhags.” 

The action plan iterates the importance of economic, ecological, cultural and local sustainability of the tourism plans. 

The Dzongdag Kinzang Dorji said that the beneficiaries of tourism in Haa should be the community.  “We have put a moratorium for high-end resorts and FDI in the tourism sector in Haa,” he said.

The importance of retaining Haa’s culture and heritage

“This is to ensure that Haa retains its unique, natural and rich cultural heritage. The community should maintain control over tourism development and tourism should provide quality employment to community residents and ensure an equitable distribution of financial benefits.”

To meet this aim, the Royal Society for Protection of Nature (RSPN) has taken the responsibility of developing a community-based sustainable tourism programme in Haa in partnership with the Japan Environmental Education Forum (JEEF) with funding from the Japanese Technical Cooperation.

Promoting Haa as a tourist destination for the domestic market

The dzongkhag today is also exploring ways to promote the dzongkhag for domestic tourism.

“The opening and inauguration of Rangtse Nye last year and developing the area is one such initiative to attract domestic tourists.  The dzongkhag is also organising a summer festival every year for two days,” the dzongdag said.

Showcasing the handcrafts and cuisine of Haa, the festival is also a great opportunity for locals and tourists to mingle at homestays.

 

This article first appeared in Kuensel and has been edited for the Daily Bhutan.

 

 


Related Posts

Heading To Haa, Bhutan For The Summer Festival? Here Are Some...

Savour the most delectable cuisine from the province of Haa in Bhutan.

Jul 13, 2018 14:54

Dado Tsen, the Deity of Haa

Of the increasing number of foreign tourists visiting the temple, the caretaker said, most are fascinated by the lake...

Jan 23, 2018 08:15

Dochula Tschechu – Truly Captivating!

What makes the Dochula Druk Wangyel Festival unique is that while the mask dances performed elsewhere in Bhutan are...

Nov 24, 2017 05:19

Phobjikha Residents Support Black-Necked Crane Conservation

According to a study on the conservation of black-necked cranes and its perceived trade-offs in Phobjikha Valley, 75...

Dec 08, 2017 15:09

Pray to Conceive at the Chimi Lhakhang

For couples who longed to have children, miracles were said to have happened after they have received fertility...

Nov 08, 2017 08:44

Thimphu Tschechu 2017 - A Visual Feast

Tschechu, meaning ‘tenth day’ also corresponds to the birthday of Guru Rimpoche (Guru Padmasambhava). This festival is a...

Oct 06, 2017 18:29

Latest

News

Embracing Diversity - Bhutan Takes Huge Step Towards Decriminalising Homosexuality

Sections 213 and 214 that criminalised ‘unnatural sex’ removed from the Penal Code of Bhutan.

Jun 13, 2019 22:48

Commemorating Bhutan’s 20 Years Of Internet Journey With Workshops Held By The Bhutan Network Operators Group

The Bhutan Network Operators Group (btNOG) celebrated 20 years of internet journey in Bhutan with 116 Information and Communication...

Jun 07, 2019 18:48

Features

Advocating For A Central School For The Sakteng Community In Bhutan

Mangmi Lhendrup said that without boarding facilities, small children were left without care and guidance from their parents.

Jun 15, 2019 23:58

National Biodiversity Monitoring Protocol Drafted To Ensure That Bhutan’s Rich Biodiversity Thrives

The development of the protocol is Bhutan's first attempt to put in place a proper biodiversity monitoring system at the national-level.

Jun 15, 2019 15:18

Sports

Bhutan’s Dragon Boys Starts FIFA World Cup Qualifiers With A 1-0 Win Over Guam

Midfielder, Tshering Dorji’s 35th minute strike was enough to make Bhutan win the first leg of the first round of the 2022 World Cup and...

Jun 07, 2019 22:18

Meet Choki Om – First Woman From Bhutan To Become A FIFA Referee

Originally from the district of Wangdue, Choki has already been a referee for over a decade.

May 16, 2019 20:58

Business

Swiss Business Delegates Visited Bhutan To Explore Business Opportunities

“Switzerland has a strong industrial base that equally matches the geographical conditions of Bhutan,” said Phub Zam.

Jun 14, 2019 17:25

Celebrating Bhutan's Entrepreneurs: Pema And Rinchen Dorji Wangyel Of Wangyel Studio

This story is part of an exclusive feature by Yeewong Magazine in Dec 2018 on celebrating entrepreneurship in Bhutan.

May 28, 2019 19:18

Travel

Incorporating The Values Of Gross National Happiness Into Bhutan’s Hospitality Sector

High-end hotels like Six Senses and Zhiwa Ling have come up with their own ways to incorporate the tenets of GNH and sustainability...

Jun 09, 2019 19:28

Harnessing The Power Of Traditional Medicine, Wellness Tourism Set To Take Off In Bhutan

Traditional medicine has been gaining popularity in providing health care services to the Bhutanese.

May 29, 2019 19:48

Lifestyle

Food Review: Cloud9 Cafe & Bar

Cloud9 has always been known in Thimphu for dishing out handcrafted gourmet burgers.

Mar 09, 2019 09:44

Tshering Zangmo Represents Bhutan At The 5th Young Chef Olympiad In India

Tshering Zangmo has successfully made it to round two of the Olympiad.

Feb 04, 2019 16:35

Subscribe to our newsletter

Never miss out on new happenings and news stories!