Food on Wheels- First of its kind in Bhutan

Email

The World's Largest Fast Food Restaurant Chains doesn't exist in Bhutan.

Macdonalizion and world food chain has not yet conquered the tiny Himalayan kingdom of Bhutan. World-leading food franchises like Mc Donald, KFC, Burger King, Subway, Starbucks and many other food supplies are substituted by local made food and snacks . Its only recently that with the changing lifestyle of people overtime and their taste for continental dishes cravings increasing at accelerating rate, Thai dishes, Chinese hotpot, Japanese sushi, Barbecue, Ethnic Fusion, Paninis, Organic and beverages are served at fancy restaurants, Bistro and Cafes in Thimphu Town.

Over time, many cafes have come into existences, in fact, in the capital city, and the alone number of café outnumbers the libraries in the whole of Thimphu. Today several firms deliver food at our doorsteps like Pie Wheels4Meals and [email protected]  For the couple named Purba 25 and her husband Ugyen Jatsho age 29 , decided to look out of the ordinary window for new business opportunities. Upon researching market segmentation and validation regarding the mobile food vehicle, they found out the unique way of catering food to the customer, that was by catering food on wheels.

A mobile food truck business is a great way to expand existing restaurant sales or break into the food industry. While food trucks have traditionally been associated with simple fares like sandwiches, hot dogs, or ice cream, today’s food truck business has exploded into a cornucopia of gourmet treats. Today, restaurant food trucks offer every kind of cuisine and dish from Kung Pao Chicken to gourmet cupcakes to smoked BBQ ribs.


Setting up a food truck was no walk in the park for the owners. In 2018, the couple processed for license and after more than 1 and a half year, they manage to acquire a business license from Thimphu Dzongkhag making the Food on Truck first of its kind in the country. They customized the design and fabricated the food truck for cooking and selling directly to the client at busy locations. Although the truck is spotted mostly in Sangaygang, it seldom moves around the capital city. With low startup costs and high mobility, they can show up in rural areas, weddings, or other private parties. The owners have been experimenting with the Location of the Food Truck.


One of their mission was also to create employment opportunities and rightly so today the owner of the food truck has employed three youth. The founder of this unique service has also committed to donating 10% of the profit gained from the company to old age orphan again. With the introduction of the Food on Wheels, few Bhutanese people have mix feelings over the existence of western food concept in Bhutan and that the practice encourages trash disposal.


However, many people are excited about the food on wheels’ business. The new style of the eatery will only contribute to the knowledge-based on the culture of western culinary and gastronomy experience among Bhutanese.

Today, Food trucks are one of the most popular restaurant concepts. Compared to restaurants, they offer low start-up costs and low overhead. However, a food truck is still a business and as such, requires hard work and dedication to be successful.

 

 

 



Related Posts

Elaborate death rituals and funerals by Bhutan's indigeneous...

Unlike majority of the Buddhist population in Bhutan where dead bodies are cremated, for the Lhop community, bodies are...

Jan 27, 2021 00:24

Amazing Stories from the Eastern Part of Bhutan

You can't say you have visited the eastern part of Bhutan unless you have experienced the following bizarre things.

Mar 02, 2020 19:02

See Exquisite Garments On Display At The ‘Royal Robes - Wangchuck...

The exhibition will remain open to the public until January 2021.

Feb 19, 2020 23:28

Nightlife in Bhutan

The nightlife is delaying the day by engaging with fun and recreational activities at owl hours. Thimphu Nightlife...

Feb 08, 2020 12:22

Bhutan- The Wedding Destination in Asia

Bhutan, a Himalayan kingdom, is a landlocked country located between China and India. With its reputation for mystery...

Jan 23, 2020 09:07

Relish Your Taste Buds With 8 Delectable Bhutanese Staple Food

One of the best places to try authentic Bhutanese cuisine is through a homestay, where you will get to sample what most...

Jan 19, 2020 21:08

Latest

News

Bhutan is expected to receive the first consignment of the vaccines today

According to Indian media, the consignment of 150,000 doses of Oxford-AstraZeneca COVID-19 vaccine, Covishield for Bhutan was airlifted...

Jan 20, 2021 15:04

What are the different local governments in Bhutan?

Bhutan’s development planning is guided by the development philosophy of Gross National Happiness (GNH), which encompasses four pillars that...

Jan 19, 2021 11:03

Features

What are the types of traditional dances and music in Bhutan?

In general, there are three classifications of Bhutanese classical and contemporary performance - Zhungdra, Boedra and Rigsar.

Jan 17, 2021 20:27

Splendid Bhutanese architecture inspired the design of the entire university campus in Texas

The architectures of the Kingdom of Bhutan are undisputedly world-class.

Jan 14, 2021 15:24

Sports

Contributing to the country through the love for football

It's been a month since the conclusion of Bhutan Premier League 2020. Daily Bhutan interviews Paro FC to find out more about the club. Below...

Dec 21, 2020 17:05

Football clubs in Bhutan gearing up for Bhutan Premier League (BPL) 2020

Bhutan Premier League (BPL), the top national football tournament in Bhutan is set to commence on August 1.

Jul 24, 2020 14:33

Business

Authentic Bhutanese Souvenirs from Eastern Bhutan

Every district and village produce distinct products in Bhutan. To encourage rural communities to produce more authentic souvenirs and...

Dec 25, 2020 22:13

Bhutan- The Kingdom of Peppers

Bhutan is a country with the highest per-capita consumption of chilli.

Sep 26, 2020 09:15

Travel

Get ready for the upcoming record-breaking longest East meets West trekking trail in Bhutan

With the revival and restoration of the historic east-west trails, long-distance trekking is going to be a new tourism product in the...

Jan 25, 2021 10:53

Bhutan Strives to Keep Up With 4th Industrial Revolution through Digitalization in Tourism Sector

The pandemic has affected the tourism industry globally including Bhutan. The stakeholders involved in the tourism industry is taking the...

Jan 12, 2021 00:38

Lifestyle

Elaborate death rituals and funerals by Bhutan's indigeneous community

Unlike majority of the Buddhist population in Bhutan where dead bodies are cremated, for the Lhop community, bodies are buried nearby their...

Jan 27, 2021 00:24

Food on Wheels- First of its kind in Bhutan

The World's Largest Fast Food Restaurant Chains doesn't exist in Bhutan.

Mar 04, 2020 09:39

Subscribe to our newsletter

Never miss out on new happenings and news stories!

Download Daily Bhutan Mobile App

Connecting with us just got easier!