‘Business Process Outsourcing’ Expected To Create 3,000 Jobs And To Promote ‘Brand Bhutan’

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‘Business Process Outsourcing’ is a method of subcontracting various office operations to third party vendors.

(Source: Branding and Communication in Tourism)

 

By Rinchen Zangmo Kuensel

To attract jobs related to Information and Technology enabled services, the Bhutan Industry Association for Business Process Outsourcing (BIABPO) was launched at the Thimphu TechPark on 29 January.

‘Business Process Outsourcing’ is a method of subcontracting various office operations to third party vendors.

Executive Director of BIABPO, Kesang said that 21 founding members were mobilised as of 28 January for the industry association.

Purpose of setting up the Bhutan Industry Association for Business Process Outsourcing

The association’s interim President, Graham Gulliver said that the BIABPO was established to function as the voice and coordinating body in support of the BPO stakeholders.

“It aims to expand the BPO industry to explore new and sustainable jobs and to empower the economy by bringing more wealth into the nation. These aims are to be achieved through creating a substantial new services export industry.”

It would also improve social stability and aid in decentralising employment opportunities, he added.

Attributes which the Bhutanese workforce possess

Some of the key strengths which the Bhutanese possess include: the availability of English speaking talent and a stable political environment.

“Bhutan truly has all of the necessary elements to succeed as a competitor with other countries in the BPO sector.”

The availability of reliable and clean energy as well as Bhutan’s model of Gross National Happiness (GNH) are further attractions for foreign locators and BPOs to employ young people.

 

Photo: Tops Images

 

At the inauguration, the Labour Minister, Ugyen Dorji said that the government has to create 67,000 jobs within five years.

“There is something called an employment responsibility system which the ministry is in the process of establishing. We will work with nine sectors and one of them is the IT industry.”

Benefits which the ‘Business Process Outsourcing’ method is expected to bring to Bhutan

He said that it is a relief as Bhutanese youth do not have to go abroad for jobs. “The BPO alone is going to create about 3,000 jobs.”

The association aims to market young talent and ‘Brand Bhutan’ in the industry in order to facilitate the entry of foreign BPOs and companies seeking to have direct presence of their own.

Graham Gulliver said that the association would bring more credibility while competing among other countries in the same market in developed countries.

It can also help to advocate internationally competitive government policies and facilitate the ‘ease of doing’ business in Bhutan.

BIABPO has four programmes such as: talent development, investor due diligence, offshore readiness programme and offshore implementation programmes to support their mission in expanding Bhutan’s industry.

 

This article first appeared in kuensel  and has been edited for Daily Bhutan.

 


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