Bhutanese Textiles To Be Exhibited In Paris Trade Fair 2020

Email

The exhibition is an initiative of the EU-Bhutan Trade Support project.

(Source: Issuu/Choki Art)

 

By Phub Dem Kuensel

A third generation weaver, Wangchuk Lhamo has never been this happy to be part of her family’s handiwork tradition.

The 30-year-old had inherited the trade from her mother just like her maternal ancestors before her. Besides weaving, Wangchuk Lhamo also grows and makes her own natural fabric dyes.

 

Photo: Facebook/Colours of Bhutan

 

Come January next year, Wangchuk will be travelling to Paris for an exhibition with six other handicraft entrepreneurs.

Showcasing Bhutanese textiles in Paris

The exhibition is an initiative of the EU-Bhutan Trade Support project, and Wangchuk will be displaying her products in the Paris Trade fair.

“For the first time, my products are going to be displayed in the international market. I am excited,” said the owner of Colours of Bhutan.

Experts from the International Trade Center are training Bhutanese producers on how to display and sell their products.

22 direct beneficiaries of the project took part in workshops on product development, brand identification, home textile products, and export-quality management.

Till date, Bhutan has never exported its traditional handicraft textile in bulk and with a brand, the sale was mostly on a small and individual scale, according to Wangchuk Lhamo.

“The exhibition in Paris will be a collection of Bhutanese textiles.”

She will carry products which are mainly hand-woven scarves and pillow cases that were earlier sold exclusively within Bhutan.

 

Source: The Textile Atlas

 

Manager of Cluster and Craft Market Division of Agency for the Promotion of Indigenous Crafts (APIC), Karma Choden said that the beneficiaries will be sent to the trade fair in Paris next year in two batches.

The project will be targeting two trade fairs - the collective collection as well as the individual display.

As for the Collective collection, it will be displayed in Paris while the individual display will be exhibited in the beneficiaries’ choice of place such as the US, UK or Japan.

Karma Choden also mentioned that the collective collection will be centred on home accessories and decors and the beneficiaries will be from the private sector, Civil Society Organisations as well as other institutions.

Benefits of the EU-Bhutan Trade Support project

After the exhibition, the participants are obliged to help and impart their skills to 200 local craftsmen.

The EU-Bhutan Trade Support project places its emphasis on training local handicraft owners on improved business skills, knowledge on market requirements, export quality management, and best practices in sustainable production.

This, according to the participants will help address some challenges faced by Bhutanese artisans today.

 

This article first appeared in Kuensel and has been edited for Daily Bhutan.

 

 


Related Posts

Her Royal Highness Chimi Yangzom Wangchuck Opened Bhutan’s 14th...

The theme of this year's festival is 'Celebrating Women Artisans'.

Mar 09, 2019 17:26

41 Girls Successfully Completed The Winter Weaving Program At...

The products - which are mostly scarves, are sold to tourists through the Academy’s Museum shop.

Feb 05, 2019 15:35

Art Exhibition Held At Bhutan’s Royal Textile Academy To...

The project hopes to transform the origami snow leopard into a symbol of optimism for the conservation of this beautiful...

Oct 26, 2018 16:26

CDK - A Contemporary And Eco-Friendly Clothing Line By Chandrika...

Chandrika Tamang was inspired to come up with her own line of designer clothing to fill the void in the market for...

Sep 29, 2018 16:19

Yathra Weaving – A Specialty In Bumthang Which Brings Income And...

For tourists, Yathra products are popular and unique souvenirs from Bumthang.

May 21, 2018 21:07

On The Timeless Appeal Of Bhutan’s Traditional Costumes And How...

Some homemade rules to protect innovative designs, even if they are not recognised internationally, could encourage...

Jan 24, 2019 19:31

Latest

News

Foothills Festival- The Southerners Cultural Carnival

The festival showcases Sarpangs unique culture, natural resources and local products while offering some fun and rewarding challenges...

Jan 27, 2020 13:27

USD 25.3m Green Climate Fund To Address Climate Change Adaption In Bhutan

The project can help address climate change adaptation challenges facing Bhutan, particularly in the agriculture sector.

Jan 15, 2020 16:28

Features

Bhutan Is A Second Home For Me: Nadir Patel, High Commissioner for Canada In Bhutan

"We feel that Bhutan is special in our hearts."

Jan 29, 2020 13:48

Bhutan Embarks On Green Financing Roadmap, To Mitigate Climate Change Impact

A Joint Learning Program on ‘Inclusive green finance’ was held in the capital, Thimphu from 20-22 January 2020.

Jan 27, 2020 20:28

Sports

Karma – Female Archer From Bhutan Qualified For Tokyo 2020 Olympic Quota

Karma has been specialising in Olympics-style archery since 2009.

Nov 30, 2019 13:18

Bhutan’s Pelden Wangchuk Wins 10th Edition Of Tour 0f Dragon Mountain Bike Race

This year, the race also saw the highest number of female participants compared to past years.

Sep 10, 2019 01:08

Business

Economic Roadmap Needed To Steer Bhutan Towards Higher GDP Growth

The Lyonchhen said that the economic figures will improve in 2020 as 70 percent of the capital investments still lie unused.

Jan 17, 2020 23:38

Celebrating Bhutan’s entrepreneurs: Tashi Wangdi of iHub

This story is part of an exclusive feature by Yeewong Magazine in Dec 2018 on celebrating entrepreneurship in Bhutan.

Jan 12, 2020 23:38

Travel

Forging the Unbeaten Trail Towards Wangdue Nye

When you dedicate year 2020 to hike on unbeaten trails in Bhutan.

Jan 21, 2020 10:58

Make Your Own Personalised Stamps And Discover Bhutan’s Postal History At The Postal Museum

The Bhutan Postal Museum in Thimphu is also a major tourist attraction.

Jan 18, 2020 21:08

Lifestyle

Bhutan- The Wedding Destination in Asia

Bhutan, a Himalayan kingdom, is a landlocked country located between China and India. With its reputation for mystery and magic, stunning...

Jan 23, 2020 09:07

Relish Your Taste Buds With 8 Delectable Bhutanese Staple Food

One of the best places to try authentic Bhutanese cuisine is through a homestay, where you will get to sample what most locals eat at home.

Jan 19, 2020 21:08

Subscribe to our newsletter

Never miss out on new happenings and news stories!

Download Daily Bhutan Mobile App

Connecting with us just got easier!