Applying The Vital ‘7Cs’ To Boost Bhutan’s Business Development And Start-Up Culture


Successful navigation of these ‘7Cs’ will help you (Bhutan) to create the business legacy that you deserve and desire.

(Source: Betalist)


By Glenn E. Robinson Kuensel


Glenn E. Robinson is the Managing Director at IC2 Institute, The University of Texas at Austin and XLr8 Andhra Pradesh Technology Business Accelerator, Senior Training Consultant to the DHI Business Acceleration Program (BizAP).


Austin, Texas – the place that I call ‘home’ – has undergone a radical metamorphosis over the past five decades.

From what was admittedly a provincial capital city in the 1960s to what is now considered the number one place in the US to launch a ‘start-up’. 

What is the ‘Austin Model’ and how has it contributed to Texas’s success?

This transformation, affectionately called ‘The Austin Model’ was fuelled in large part by the ‘Triple Helix’: collaboration amongst thought-leaders in Government, Industry and Academia.

The University of Texas at Austin was a ‘prime mover’ of that development, so we know a thing or two about it, and how to create a legacy by creating companies, jobs and wealth.

Recently, I had the opportunity to read excerpts from the 2018 Bhutanese political party - Druk Nyamrup Tshogpa (DNT)’s platform.

Photo: Facebook/Druk Nyamrup Tshogpa


As a result of a recent national election, the DNT is now the governing party of Bhutan’s National Assembly.

I was very impressed by an overarching concept that drives their strategic initiatives, called the 3Cs: Coordination, Collaboration and Consolidation.

Although this three-pronged initiative is focused on the metamorphosis of Bhutan’s national governance, it is informed by a desire to achieve a similar ecosystem to that which has been created in Austin, Texas. It fits equally well into the governance of an entrepreneurial venture.


Glenn E. Robinson



Any developing enterprise will do well to keep planning (Coordination), teamwork (Collaboration) and good stewardship of resources (Consolidation) at the top of their mind as integral components of a long-term strategy.

Reading the DNT’s ‘3Cs’, I was struck by the synergy with what I call the ‘4Cs’ of business opportunity development:

More about the ‘4Cs’ of business development

Creative Capital: a ‘sixth sense’ allowing the entrepreneur to perceive problems as opportunities, thereby envisaging ideas for products and services as solutions.

Innovation Capital: builds critical mass to ‘put meat on the bones’ of the idea, with a view to offer complete solutions aligned with customer needs.

Human Capital: arguably the most valuable ‘C of the four, it provides the horsepower to fuel product and service development, delivery of value to customers and growth of the enterprise.

Financial Capital: funds required for accelerating product and service maturation, company expansion and diversification.

Tapping on the ‘7Cs’ for Bhutan’s economic success

Smooth sailing on these ‘7Cs’ can be a daunting task, requiring foresight, planning and ‘intestinal fortitude’ as you strive to steer your ship on the right path. 



Photo: Thimphu Techpark


Sleepless nights, worry and industrial quantities of aspirin might well be the result!

One of my heroes, Beto O’Rorke, a Texas Congressman, put this feeling of angst in perspective:

“We can be defined by our fears, or we can be known by our ambitions!”

How do you want to be remembered? Successful navigation of these ‘7Cs’ will help you to create the business legacy that you deserve and desire.

Enjoy the journey!


This article first appeared in kuensel and has been edited for Daily Bhutan.


Related Posts

Bhutan’s DHI Business Acceleration Programme Partners With the...

The press release states that DHI has hired the services of IC2 Institute under the University of Texas, USA as a...

Oct 16, 2018 17:08

First-Ever Women’s Edition Of The Start-Up Weekend In Bhutan Aims...

Eighteen women from diverse backgrounds took part in the event, where they pitched business ideas, worked in teams and...

Nov 27, 2018 13:26

Start-up Centre In Bhutan Held Session To Provide Advice On Doing...

Guidance was provided during the first session on starting a business held at the newly established start-up centre at...

Aug 14, 2018 12:06

Housing.Bt Received Funding From An Investor Through The Jab-Chor...

The Yarkay Group Private Limited supported with Nu 2 million.

Jan 07, 2019 13:58

Jab-Chor—A Platform For Young Entrepreneurs In Bhutan To Nurture...

Jab-Chor was inspired by His Majesty’s aspirations for the youth of Bhutan.

Dec 19, 2018 15:03

According To The World Bank, Bhutan Ranked 81st In Ease Of Doing...

The rankings were determined by sorting the aggregate scores on 10 parameters, each consisting of several indicators.

Nov 05, 2018 15:45



Bhutan Seeks To Export Its ‘High Value, Low Volume’ Organic Products Overseas

The government, through the Ministry of Foreign Affairs, would provide support to establish trade links.

Feb 12, 2020 23:28

Norman Bücher – German Athlete Ran In Bhutan As Part Of His 7 Continents World Tour

Norman aims to gather the thoughts and hopes of the children and young people he will meet on his tour.

Feb 11, 2020 23:28


Symbolism Of The Colourful Prayer Flags Of Bhutan

Learn about the rich symbolism of the colourful prayer flags of Bhutan.

Feb 16, 2020 23:28

Marriage – Bhutanese Style

Discover the fascinating events which take place as Bhutanese couples are blessed through a series of rituals.

Feb 14, 2020 23:18


Karma – Female Archer From Bhutan Qualified For Tokyo 2020 Olympic Quota

Karma has been specialising in Olympics-style archery since 2009.

Nov 30, 2019 13:18

Bhutan’s Pelden Wangchuk Wins 10th Edition Of Tour 0f Dragon Mountain Bike Race

This year, the race also saw the highest number of female participants compared to past years.

Sep 10, 2019 01:08


Economic Roadmap Needed To Steer Bhutan Towards Higher GDP Growth

The Lyonchhen said that the economic figures will improve in 2020 as 70 percent of the capital investments still lie unused.

Jan 17, 2020 23:38

Celebrating Bhutan’s entrepreneurs: Tashi Wangdi of iHub

This story is part of an exclusive feature by Yeewong Magazine in Dec 2018 on celebrating entrepreneurship in Bhutan.

Jan 12, 2020 23:38


Forging the Unbeaten Trail Towards Wangdue Nye

When you dedicate year 2020 to hike on unbeaten trails in Bhutan.

Jan 21, 2020 10:58

Make Your Own Personalised Stamps And Discover Bhutan’s Postal History At The Postal Museum

The Bhutan Postal Museum in Thimphu is also a major tourist attraction.

Jan 18, 2020 21:08


Nightlife in Bhutan

The nightlife is delaying the day by engaging with fun and recreational activities at owl hours. Thimphu Nightlife could fascinate you.

Feb 08, 2020 12:22

Bhutan- The Wedding Destination in Asia

Bhutan, a Himalayan kingdom, is a landlocked country located between China and India. With its reputation for mystery and magic, stunning...

Jan 23, 2020 09:07

Subscribe to our newsletter

Never miss out on new happenings and news stories!

Download Daily Bhutan Mobile App

Connecting with us just got easier!