About 91 % Of International Visitors Intend To Revisit Bhutan And 85 % Want To Recommend Nation Of Happiness To Others

Email

The majority (80.4 %) of the international visitors expressed that the culture and traditional charm attracted them to Bhutan.

Beauty of Bhutan. (Source: DrukAsia)

 

By Dechen Tshomo

Almost 9 out of every 10 international tourists voted Bhutan as a safe tourist destination, according to the Tourism Council of Bhutan’s (TCB) exit survey in 2017.

Similarly, about 91 percent of the regional tourists from India, Bangladesh and the Maldives agreed that Bhutan was a safe tourist destination.

About 1,428 international visitors were surveyed at the Paro International Airport using administered questionnaire survey.

 

Source: DrukAsia

 

On top of that, a few international tourists were interviewed at the exit points of Phuentsholing, Samdrupjongkhar, and Gelephu. A total of 1,534 regional visitors were surveyed at all exit points.

For international visitors, in terms of tourist satisfaction, value for money is the most important factor. “This is, however, a subjective evaluation on the part of the tourists,” the survey states.

Statistical breakdown of the exit survey

The survey found that more than 60 percent of the international tourists felt that the minimum daily tariff rate is worthwhile, while 7.8 percent said that they were not satisfied.

The second top attribute was the ease of accessibility to services, followed by the transport system, according to the survey.

 

Source: DrukAsia

 

Tour Guide services, accessibility to services and accommodation were the three most important attributes contributing to the satisfaction of regional tourists.

While 89.8 percent of the international tourists responded that Bhutan had a unique destination image in the region, only about 68.5 percent of the regional visitors felt the same.

According to the survey, 74.9 and 81.7 percent of the international and regional visitors respectively expressed that Bhutan offers a wide range of visitors’ products or services.

About 62.8 percent of the international visitors stated that Bhutan offers affordable travel destination, while 80.7 percent of the regional visitors stated the same.

Attributes of Bhutan which lure visitors to this exotic kingdom

More than 80 percent of the visitors responded that Bhutan’s pristine environment, its people and culture as well as its focus on the philosophy of ‘Gross National Happiness’ were tourist attractions.

 

Source: DrukAsia

 

The majority (80.4 percent) of the international visitors expressed that the culture and traditional charm attracted them to Bhutan. For regional tourists, besides culture and tradition (41.2 percent) of Bhutan, the natural and ecological factor (33.8 percent) inspired them to visit the country.

How do the visitors rate the facilities and services provided?

In terms of the visitor’s satisfaction with the facilities and services available, more than 60 percent of the international visitors said that the local transport, accommodation provided to them and the food and beverages served were worth the payment they made. However, about less than 10 percent said the three services were not worth the money spent.

 

Source: Tourism Council of Bhutan

 

More than half of the international and regional visitors were satisfied with the ease of access to services like the banking system and communication facilities.

About 52.4 percent said that they were satisfied with the toilet facilities while 16.7 percent said that they were not satisfied and 4.5 percent said they were not at all satisfied.

Likewise, about 13 percent of the regional tourists said they were not satisfied with the toilet facilities in the country while 63.9 percent said they were satisfied.

Only about 40 percent of the international arrivals stated that the tourist hotspots had disable-friendly service while 71.5 percent of the regional visitors stated the same.

Ratings of the tourist guides in Bhutan

According to the survey, more than 80 percent of the visitors have found the guides professional and of good quality while about 4.6 percent were not satisfied with the service quality of guides.

“Guide services is perceived as one of the key factors responsible for tourist loyalty,” it states.

 

Source: Aeworld

About 91 percent of the international tourists responded that they has visited Bhutan for the first time as against nine percent who has visited the country more than once, according to the survey. Similarly, about 8.4 percent of the regional tourists have visited the country for the first time while 48.9 percent responded that they were visiting the country for the second time.

The exit survey shows that about 91 percent of the international visitors had the intention to revisit Bhutan and about 85 percent of them want to recommend Bhutan to others. More than 80 percent of the regional tourist intend to revisit the country and would recommend Bhutan to others.

In terms of travel arrangement and travel part composition, the survey found that more than 70 percent of the international and regional arrivals had come through travel agents. The rest travelled independently through arrangement by counterpart government and corporations, especially those who had visited Bhutan for business and official purposes.

 

This article first appeared in Kuensel and has been edited for the Daily Bhutan.

 

How to get to Bhutan: Druk Air (Royal Bhutan Airlines), national carrier of Bhutan, and Bhutan Airlines both fly to the international airport in Paro. The airlines have hubs at Singapore's Changi Airport, Bangkok's Suvarnabhumi International Airport , Delhi's Indira Gandhi International Airport and Kathmandu's Tribhuvan International Airport.

With the exception of Indian, Bangladeshi and Maldivian nationals, independent travelers must plan a trip through an authorized travel agency such as Druk Asia.
Travel packages cost US$250 per day (US$200 for low season), include licensed guide, land transport, all meals and three-star accommodation.

Related Posts

Daily Professional Fee Proposed For Tour Guides To Boost Tourism...

Such an initiative is also thought to help boost the image of the profession in Bhutan and retain senior tour guides.

Aug 10, 2018 12:09

Bhutan Records Highest Number Of International Leisure Tourist...

Bhutan continues to be an attractive tourism destination, which is evident from its growing popularity resulting in the...

Aug 06, 2018 12:24

Going Against The Tourism Crush: Here's Why Bhutan Charges...

Attractions around the world are being destroyed by tourism, so much so that countries are starting to imposing taxes...

Jul 26, 2018 16:00

Haa Develops Tourism Action Plan To Promote Its Rich Cultural...

Haa had the 6th highest visitor arrivals among the dzongkhags in the country, according to the Bhutan Tourism Monitor...

Jul 26, 2018 08:23

Dochula Tschechu – Truly Captivating!

What makes the Dochula Druk Wangyel Festival unique is that while the mask dances performed elsewhere in Bhutan are...

Nov 24, 2017 05:19

Pray to Conceive at the Chimi Lhakhang

For couples who longed to have children, miracles were said to have happened after they have received fertility...

Nov 08, 2017 08:44

Latest

News

Government Of Bhutan Injects Nu 1 Billion To Kick-start Organic Flagship Programme

To export a product as an organic, it will be certified only after proper laboratory tests have been conducted.

Jul 12, 2019 21:48

Bhutan Known For Its Commitment And Dedication To The South Asian Association for Regional Cooperation

Bhutan has a very 'good standing' among the member states of the SAARC.

Jul 07, 2019 22:59

Features

Bhutan’s Commitment To Maintain Its Carbon Negative Status And Rich Biodiversity

The land where Bhutan is located has an exceptional concentration of endemic species.

Jul 15, 2019 23:38

Honouring Guru Rinpoche And His Lasting Legacy In Bhutan On His Birthday

The birth anniversary of Guru Rinpoche falls on 11 July 2019 in Bhutan.

Jul 11, 2019 21:28

Sports

Bhutan’s Dragon Boys Starts FIFA World Cup Qualifiers With A 1-0 Win Over Guam

Midfielder, Tshering Dorji’s 35th minute strike was enough to make Bhutan win the first leg of the first round of the 2022 World Cup and...

Jun 08, 2019 22:18

Meet Choki Om – First Woman From Bhutan To Become A FIFA Referee

Originally from the district of Wangdue, Choki has already been a referee for over a decade.

May 16, 2019 20:58

Business

Celebrating Bhutan's Entrepreneurs: Kunzang Choki Of Junction Bookstore, Thimphu

This story is part of an exclusive feature by Yeewong Magazine in Dec 2018 on celebrating entrepreneurship in Bhutan.

Jul 13, 2019 19:59

Celebrating Bhutan's Entrepreneurs: Kinley Zangmo Of CWang Mushrooms

This story is part of an exclusive feature by Yeewong Magazine in Dec 2018 on celebrating entrepreneurship in Bhutan.

Jul 10, 2019 22:38

Travel

Discover The 'Almost Medieval' Charm Of Haa - A Well Kept Secret Of Bhutan

Urbanisation has not touched Haa fully yet.

Jul 14, 2019 22:12

Applying Buddhist Values in Life: Discover Happiness In Bhutan Through Meditation

His Eminence Khedrupchen Rinpoche speaks about a workshop that tourists can partake in to apply Buddhist concepts into work.

Jun 21, 2019 12:35

Lifestyle

French Designer Christian Louboutin Releases Bhutan-inspired Shoe Collection

Bhutan’s rich craftsmanship inspired the designer’s latest collection.

Jul 06, 2019 08:53

An Exciting Line-Up Of Speakers To Be Featured In Bhutan’s Mountain Echoes Festival 2019

Themed ‘Many Lives, Many Stories’ - the festival, according to the press release, will mark its 10th anniversary with modern Bhutanese...

Jun 25, 2019 21:28

Subscribe to our newsletter

Never miss out on new happenings and news stories!