A Blend Of The Traditional And Contemporary – Showcasing The Best Of Bhutanese Products

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The designers showcased their products at the RTA gallery on 18 September which was graced by Her Majesty the Queen Mother Sangay Choden Wangchuck.

(Source: Facebook/Royal Textile Academy)

 

By Phub Gyem BBS

To promote Bhutanese cultural sustainability by integrating traditional weaving, embroidery, and tailoring skills with contemporary product development and design, the Royal Textile Academy (RTA) organised a three months long training for local designers. 

The designers showcased their products at the RTA gallery on 18 September which was graced by Her Majesty the Queen Mother Sangay Choden Wangchuck.

During the event Her Majesty awarded certificates to the winner and participants of the training. In addition, Her Majesty also launched the products of all the designers.

 

Photo:Facebook/Royal Textile Academy 

 

Seven local designers designed and developed individual collections in three weeks after having attended the Product Development and Design Training workshop - a three-month-long training.

Criteria for the ‘Best Collection’ award

Kencho Wangmo, who runs a local clothing brand - Kencho Couture was awarded a certificate for the ‘Best Collection’ at the event.

The collections were judged based on various criteria such as design concept, product quality and involvement of disadvantaged groups or the use of eco-friendly materials.

Kencho developed her products by engaging disadvantaged women taking shelter at the Gawailing Happy Home and beneficiaries of Respect Educate Nurture Empower Women (RENEW).

 

 Source: Facebook/Kencho Couture

 

“It really enhanced my skills as a designer. We started from scratch such as theme, concept, line and curves and everything until we get the final product. It really helped us to build ourselves as a designer. ”

The winner Ms. Kencho Wangmo has also signed a contract with the RTA to produce collections exclusively for the RTA museum shop.

Furthermore, her collection will be submitted to the World Craft Council 2020 Award of Excellence category for competition.

Benefits of the training

Participants said the training has helped them enhance their design skills which can help them market their products better to a wide range of customers.

“We have a wonderful market in the country as well as overseas. Whenever tourists visit our country or see Bhutanese products they are always mesmerised. They feel we make wonderful products. So it’s really eye-catching for them,” Pema Chophel, a designer said.

Aims of conducting the training

The RTA has organised the training in order to upscale the design knowledge and abilities of local designers.

 

Source: Facebook/Royal Textile Academy

 

RTA works towards promoting and preserving unique Bhutanese textiles and the training was conducted to build the capacity of local designers as well as to set a new standard for textile-based products in the market.

“We at the RTA are aware of all the handicraft items that are available in the market and we are of the opinion that a lot of improvement can be made on these items. So keeping that in mind, we decided that we will try to hold this training to basically improve and upscale the standard of items available in the market,” said Rinzin O. Dorji, the Executive Director of RTA.

 

This article first appeared in BBS and has been edited for Daily Bhutan.

 


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