Unique Products From 20 Districts Of Bhutan Pitched To Stakeholders As Part Of Tourism Flagship Programme

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The tourism flagship programme seeks to advance the development, management, promotion and growth of the tourism sector in Bhutan as an exclusive travel destination.

(Source: Jeff Henry)

 

By Phub Dem Kuensel

From caving in Dragmar to embarking on the legendary OM AH HUNG Journey – where one gets to pay tribute to the Omba Ney, Aja Ney and Humba Ney, are some of Mongar’s unique tourist attractions. 

Plans have been proposed at the brainstorming consultation meeting held last week to promote the tourism flagship programmes in Bhutan.

Unique products from all the 20 dzongkhags (districts) of Bhutan were also presented during the two-day consultation.

 

Map: Map of Bhutan

 

The meeting was attended by the planning officers from the 20 dzongkhags, nine economic development officers (EDO), four Thromde planning officers and two Gross National Happiness Commission (GNHC) officers.

Conducted by the Tourism Council of Bhutan (TCB), the programme was developed to achieve consensual plans at both the national and local levels.

Aims of developing the tourism flagship programme

The tourism flagship programme seeks to advance the development, management, promotion and growth of the tourism sector in Bhutan as an exclusive travel destination.

The consultation meeting was aimed at ensuring that the products and services were relevant and responsive to the requirements of Bhutan’s growing tourism market.

The senior tourism officer of TCB, Phuntsho Gyeltshen said that the programme included support for the appropriate tourism facilities.

The plans and programmes identified under the programme were in line with Bhutan’s national development agenda.

 

 

 The Stingless Bee Melipona forages in the protected regions of Bhutan between 700 to 1500 meters above sea level at the Lokchina Gewog, Chukha District. Harmful pesticides and synthetic fertilizers are not permitted in Bhutan. Therefore, Bhutanese farmers have to rely on the Stingless Bee Melipona to pollinate their crops and increase their yields. This working relationship with nature ensures the purity of the honey, that it is not contaminated by pesticides or pollution.

 Photo: Bhutan Natural

 

They should not just focus on the central government’s tourism development plan, but should also benefit the locals as well.

“Therefore the consultative meeting is inclusive,” he said.  

Officials from various divisions of the Tourism Council (infrastructure, services, quality assessment and tourism promotion), briefed the participants about facilitating the structures and mechanisms to enhance public service delivery to the tourism stakeholders and tourists.

Specific tourism development were planned to promote equitable growth and development of tourism.

 

Famous hot spring of Gasa, Bhutan.

Photo: Gasa Dzongkhag

 

The dzongkhags (districts) of Lhuentse, Zhemgang, Dagana and Gasa were selected as the focus group based on the current tourism situation, geographical spread and consideration of benefits to the neighbouring dzongkhags.

Products to be promoted and marketed under the tourism flagship programme

The planning officers from all the dzongkhags, Thromdes and EDOs showcased their unique products (proposals) to the tour operators, hoteliers, and representatives from Bhutan for Life, Japan International Cooperation Agency (JICA), Bhutan Sustainable Tourism Society (BSTS), Bhutan Trust Fund (BTF) and the World Wildlife Fund (WWF).

Participants from the different dzongkhags and Thromdes will work on promoting their unique products, taking into consideration the suggestions of the stakeholders.

Phuntsho Gyeltshen added that the fair was organised to encourage more investment from the private sectors and to promote the public private partnership (PPP) model in Bhutan.

Currently, private investors were reluctant to invest because the locals had no platform to display the products.

 

This article first appeared in Kuensel and has been edited for Daily Bhutan.

 


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