Swiss Business Delegates Visited Bhutan To Explore Business Opportunities


“Switzerland has a strong industrial base that equally matches the geographical conditions of Bhutan,” said Phub Zam.

(Source: Branding in Asia Magazine)


By Phub Dem Kuensel

17 Swiss business delegates visited Bhutan to present their proposals to promote trade and businesses in the sectors of agriculture, construction, education, health, and hydropower between the two countries.

The organiser, Swiss Embassy in India, said that since Bhutan would soon graduate to become a medium-income country, companies can focus on partnership in the field of culture, economic and political consultation, trade and businesses.

The President of the Bhutan Chamber of Commerce & Industry (BCCI), Phub Zam said that the developmental corporation between the two countries until now had taken place mostly at the governmental level.

Therefore, the platform will be able to provide entrepreneurs from both countries to explore more business opportunities.

Attributes of Bhutan which makes it attractive to investors

“Switzerland has a strong industrial base that equally matches the geographical conditions of Bhutan,” said Phub Zam.

Bhutan is growing quickly and is committed to sustainable economic development that offers ready access to the Indian and dynamic markets in Asia, she added.

According to Phub Zam, the potential opportunities of investment are in the agricultural sector since it has received priority in the developmental plans.


Bhutan aims to be the world's first 100% organic nation.

Photo: Druk Asia 


Moreover, Bhutan’s vision to become 100% organic is another selling point. Other sectors with investment potential are: hydropower, tourism, cottage and small industry, and infrastructure development.

“Business to business meeting could generate viable ideas to kick-start worthy bilateral and joint venture projects sooner.”

Deputy Director of Swiss Business Hub, India, Deepti Sharma, said that the delegation can either bring immediate partnership opportunities or a deals that might happen in a year or so.

Exploring the potential of harnessing Bhutan’s medicinal herbs and plants

She also highlighted the potential for cosmetic sourcing machines in Bhutan because the country is rich in medicinal herbs and plants.


Bhutan is known as 'Menjong' or the 'Land of Medicinal Plants'.

Source: Youtube/WildFilmsIndia


During the Bhutan-Switzerland business meeting, which focused on strengthening business relations, there was extensive network exchanges between the businessmen and entrepreneurs from the BCCI and Loden Foundation.

The organiser said that the government and private sector representatives and investors will follow up on the business collaboration thereafter while the embassy will also provide networking assistance.


This article first appeared in Kuensel and has been edited for Daily Bhutan.


Related Posts

Bhutan Presented 3rd National Report To UN Human Rights Council...

Bhutan has made significant progress since the country presented its second Universal Periodic Review in 2014.

May 11, 2019 19:20

Savour a Bit of Switzerland in Bhutan

The restaurant owners are a Swiss-Bhutanese couple who hail from Bumthang, where their family owns the Swiss Guest...

Dec 01, 2017 08:29

Austria Commits 8.3m Euros To Facilitate Bhutan’s Transition From...

Austria's development assistance to Bhutan started with training for the tourism sector in the late 1970s.

Feb 25, 2019 18:40

Austrian Delegation Seek Investment Opportunities In Bhutan And...

According to the Austrian delegates, eight companies from diverse sectors such as energy, engineering, tourism and...

Dec 06, 2018 12:42

According To The World Bank, Bhutan Ranked 81st In Ease Of Doing...

The rankings were determined by sorting the aggregate scores on 10 parameters, each consisting of several indicators.

Nov 05, 2018 15:45

Bhutan’s Foreign Direct Investment Saw 10 Fold Increase From...

The jump in figure is due to the large number of capital-intensive projects (such as hotels) being approved in 2018.

Feb 24, 2019 13:51



Foothills Festival- The Southerners Cultural Carnival

The festival showcases Sarpangs unique culture, natural resources and local products while offering some fun and rewarding challenges...

Jan 27, 2020 13:27

USD 25.3m Green Climate Fund To Address Climate Change Adaption In Bhutan

The project can help address climate change adaptation challenges facing Bhutan, particularly in the agriculture sector.

Jan 15, 2020 16:28


Bhutan Is A Second Home For Me: Nadir Patel, High Commissioner for Canada In Bhutan

"We feel that Bhutan is special in our hearts."

Jan 29, 2020 13:48

Bhutan Embarks On Green Financing Roadmap, To Mitigate Climate Change Impact

A Joint Learning Program on ‘Inclusive green finance’ was held in the capital, Thimphu from 20-22 January 2020.

Jan 27, 2020 20:28


Karma – Female Archer From Bhutan Qualified For Tokyo 2020 Olympic Quota

Karma has been specialising in Olympics-style archery since 2009.

Nov 30, 2019 13:18

Bhutan’s Pelden Wangchuk Wins 10th Edition Of Tour 0f Dragon Mountain Bike Race

This year, the race also saw the highest number of female participants compared to past years.

Sep 10, 2019 01:08


Economic Roadmap Needed To Steer Bhutan Towards Higher GDP Growth

The Lyonchhen said that the economic figures will improve in 2020 as 70 percent of the capital investments still lie unused.

Jan 17, 2020 23:38

Celebrating Bhutan’s entrepreneurs: Tashi Wangdi of iHub

This story is part of an exclusive feature by Yeewong Magazine in Dec 2018 on celebrating entrepreneurship in Bhutan.

Jan 12, 2020 23:38


Forging the Unbeaten Trail Towards Wangdue Nye

When you dedicate year 2020 to hike on unbeaten trails in Bhutan.

Jan 21, 2020 10:58

Make Your Own Personalised Stamps And Discover Bhutan’s Postal History At The Postal Museum

The Bhutan Postal Museum in Thimphu is also a major tourist attraction.

Jan 18, 2020 21:08


Bhutan- The Wedding Destination in Asia

Bhutan, a Himalayan kingdom, is a landlocked country located between China and India. With its reputation for mystery and magic, stunning...

Jan 23, 2020 09:07

Relish Your Taste Buds With 8 Delectable Bhutanese Staple Food

One of the best places to try authentic Bhutanese cuisine is through a homestay, where you will get to sample what most locals eat at home.

Jan 19, 2020 21:08

Subscribe to our newsletter

Never miss out on new happenings and news stories!

Download Daily Bhutan Mobile App

Connecting with us just got easier!