Shedding Light On The Psyche Of Bhutan’s Youth Through ‘Generation What? Bhutan!’


Generation What? is the international version of a successful French trans-media format that combines an online questionnaire about life, love and work aimed at young people.

(Source: bt.generation-what)


By Tshering Dendup BBS

To recommend and provide insights to relevant agencies and stakeholders regarding issues and challenges faced by Bhutanese youth, the Bhutan Broadcasting Service Corporation (BBSC) launched  ‘Generation What? – Bhutan Project on 2 July.

Generation What? in Bhutan is coordinated by the Asia-Pacific Broadcasting Union (ABU), produced by Yami2 & Upian and co-produced by the BBSC.

Origins of Generation What? and its trans-media format

Generation What? – is the international version of a successful French media format developed by two independent production companies, Yami2 and Upian for France Télévisions.

This trans-media format combines an online questionnaire about life, love and work aimed at young people aged between 18-34 years.

It features an interactive website, web videos, TV documentaries, radio and newspaper content.


Photo: bt.generation-what


The responses will then be analysed by sociologists in an attempt to increase understanding of the opinions, behaviour, aspirations and values of young people in more than 30 European countries, more than 12 countries in the Asia Pacific region and the Middle East.

Shedding light on youth psyche in Bhutan

In Bhutan, the website which contains 161 questionnaires will help youth aged between 18 to 34 years of age to voice their opinions based on 21 themes.

Education, employment, parental consent, politics and addiction are among the 21 themes present in the survey format.

Thus far, over 29,000 youth have already answered the questions. The final result will be declared by early January next year.

According to the Chief Executive Officer (CEO) of BBS, Tshering Wangchuk, most of us undermine the opinions and views of the youth based on their age and experience:

Once we have completed the survey, I think we will have lots of answers to the issues that youth are facing. We only tend to think that we have the solutions.


Source: bt.generation-what


"I am expecting that the results from this project that we are doing will be quite different from what we actually think. It will give us a way forward in planning future policies,” the CEO of BBS said.

Reaching out to more youths in different districts of Bhutan

The Generation What? - Bhutan team also went to around 15 districts to develop high-quality public service content.

They helped members from various walks of life to engage with a younger audience and acquire a deeper understanding of how young people think and behave.

Problems and issues faced by Bhutanese youth, their situation, requirements proper resolutions to their problems are all included in the project and it will benefit youth immensely.

“At the end of this year, through our findings and results, we will be able to inform the relevant agencies, ministries and policymakers on youth issues,” said Deki Choden, a senior producer for BBS.

The project is offered on a multimedia web-based platform and in Bhutan, anyone can take part in the survey simply by clicking on this link


This article first appeared in BBS and has been edited for Daily Bhutan.


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