Savour Bhutan's Ema Datshi Cheese Well-Received In Local Market, Helps To Reduce Import From India


It has been observed that during the trial period, the demand was high for Savour Bhutan's Ema Datshi cheese.

(Source: Kuensel)


By Neten Dorji Kuensel

Offering more choices for the people, Koufuku International Limited (KIL) has launched its new product - Savour Bhutan, an Ema Datshi (Chilli Cheese) cheese in the local market.

The first local block of cheese produced at Chenary in Trashigang is a blend of Gouda and cheddar cheese.

According to officials, KIL did a market trial on April 19 and has received positive feedback.

Chief executive officer (CEO) Ugyen Dendup said that the processed cheese is vegetarian.

“While manufacturing, we use microfiche rennet derived from plants, KIL uses some ingredients to give taste. But we are trying to make it as natural as possible,” he said.

Strong demand for Koufuku Cheese in the local market

People are consuming more imported cheese today. However, it has been observed that during the trial period, he claimed that demand was high, which the company was unable to meet.

Meanwhile, the factory is targeting to produce around 700 kg of processed cheese in a day, 5,000 kg in a week and 20,000 kg in a month. With improvement in the quality of the milk and a ready market, KIL targets to go on full production.

One of the consumers is Dejung Resort. Its proprietor Kuenga said that the product is better than imported cheese and tourists prefer local products.

It costs Nu. 435 for a block weighing 1 kg while the imported cheese costs Nu 450 in Trashigang town.


Photo: Business Bhutan


“It is presentable and the price is also reasonable compared to imported cheese.”

Yeshi Zangmo, 40, who runs a business in Trashigang said that she has recently bought eight cartoons of Savour Bhutan cheese and she sold two cartoons immediately.

“It is cheaper than others, tasty and produce less oil while cooking,” she said.

Every month, she imports more than 100 cartons of cheese.

“It can help us save our money, if KIL produces more processed cheese.”

A restaurant owner, Tshering Dorji said that he is planning to replace imported cheese with locally processed cheese.  

“I heard that it is good and tasty.”

Benefits for local farmers if demand for cheese remains strong

Ugyen Dhendup said if the demand remains strong, it can benefit the farmers directly and the rural economy will be empowered.

“If we can assure a ready market, it encourages farmers to work more and produce more, which ultimately adds to the local economy,” he added.

The CEO Ugyen Dendup revealed that KIL is planning to sign a memorandum of understanding with the Food Corporation of Bhutan Limited and the Bhutan Livestock Development Corporation Limited for more outlets to sell the products.

According to Ugyen Dhendup, the country imports processed cheese worth Nu 1.6bn annually.  The import could be easily substituted if the factory produces processed cheese.

“We are going to supply the processed cheese to schools, restaurants, dratshangs (housing for the monastic body), hotels, and the Food Corporation of Bhutan Limited,” he said.

He said if the company does well with this product, it will also contribute to the country’s economy by reducing import. The main target of the company is to reduce the import of cheese from India.


This article first appeared in Kuensel and has been edited for Daily Bhutan.



Related Posts

Smoked Gouda Cheese And Other Premium Dairy Products In The...

Koufuku International aims to produce premium dairy products which is of export quality.

May 25, 2018 08:53

Celebrating Bhutan's Entrepreneurs: Pelden Wangchuk Of Nazhoen...

This story is part of an exclusive feature by Yeewong Magazine in Dec 2018 on celebrating entrepreneurship in Bhutan.

Mar 31, 2019 15:28

Celebrating Bhutan's Entrepreneurs: Thinley Yangzom Of Bhutan...

This story is part of an exclusive feature by Yeewong Magazine in Dec 2018 on celebrating entrepreneurship in Bhutan.

Mar 07, 2019 20:26

Celebrating Bhutan's Entrepreneurs: Sonam Choki of Bhutan Herbal...

This story is part of an exclusive feature by Yeewong Magazine in Dec 2018 on celebrating entrepreneurship in Bhutan.

Mar 24, 2019 19:15

Celebrating Bhutan's Entrepreneurs: Sonam Lhamo Of Bumthang Milk...

This story is part of an exclusive feature by Yeewong Magazine in Dec 2018 on celebrating entrepreneurship in Bhutan.

Mar 18, 2019 10:19

Celebrating Bhutan's Entrepreneurs: Kinley Dema Of BuBu Bakery,...

This story is part of an exclusive feature by Yeewong Magazine in Dec 2018 on celebrating entrepreneurship in Bhutan.

Apr 20, 2019 19:18



Essilor To Donate 400,000 Pairs Of Eyeglasses To Help Reduce Poor Vision In Bhutan

“The donation consists of glasses for the correction of refractive errors as well as sunglasses which will be distributed to the Bhutanese...

May 23, 2019 18:02

International Climate Initiative and WWF Germany To Support Living Landscapes Project In Bhutan

A team from WWF Bhutan and Germany visited seven of the nine targeted districts in the country’s Southwestern region to plan the project.

May 22, 2019 11:48


Craftsmen To Revive Dying Art Of Bamboo Craft In The Village Of Orong, Bhutan

Two decades ago, the community’s bamboo artisans used to make bamboo crafts for household purposes, however this form of traditional art...

May 26, 2019 16:58

Haven For Flora And Fauna, Bhutan Is Host To More Than 11,000 Species Of Biodiversity

The biodiversity statistics of Bhutan 2017 is the first publication presenting accurate and up to date status of the country’s biodiversity.

May 25, 2019 15:58


Meet Choki Om – First Woman From Bhutan To Become A FIFA Referee

Originally from the district of Wangdue, Choki has already been a referee for over a decade.

May 16, 2019 20:58

First Ever Paralympics Day Held In Bhutan To Remove Social Stigma Towards People With Disabilities

With the motto, “Come out and play”, the committee also planned to eliminate social stigma towards people with disabilities through sports.

Apr 29, 2019 23:58


Celebrating Bhutan's Entrepreneurs: Sonam Pelden Of Mudra

This story is part of an exclusive feature by Yeewong Magazine in Dec 2018 on celebrating entrepreneurship in Bhutan.

May 15, 2019 19:38

Making Money Out Of Thrash - Meet Bhutan’s Winner Of The SAARC Women Entrepreneur Of The Year 2018 Award

Chogyal Lhamo collects waste and turn them into useful items such as bags, containers and dust-bins for sale.

May 04, 2019 23:58


Resotration Of The Yongla Goenpa In Pemagatshel, Bhutan Finally Completed

Considered as one of the most sacred goenpas that protects the security of the country, the Goenpa also serves as the residence of the...

May 21, 2019 22:48

Jigme Namgyel Naktshang - Ancestral Home Of The Wangchuck Dynasty, To Be Turned Into A Museum

Two famed figures in the history of Bhutan, Pila Goenpo Wangyel and Pala Gyeltshen were also born in Dungkar Choeje Lhakhang.

May 08, 2019 22:28


Food Review: Cloud9 Cafe & Bar

Cloud9 has always been known in Thimphu for dishing out handcrafted gourmet burgers.

Mar 09, 2019 09:44

Tshering Zangmo Represents Bhutan At The 5th Young Chef Olympiad In India

Tshering Zangmo has successfully made it to round two of the Olympiad.

Feb 04, 2019 16:35

Subscribe to our newsletter

Never miss out on new happenings and news stories!