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  • Mar 06, 2025
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Former Director General of Bhutan’s Department of Tourism Launches New Book: Bhutan – Kingdom of Mindfulness

Bhutan’s former Director General of the Department of Tourism, Doji Dhratyul, has launched his third book, Bhutan – Kingdom of Mindfulness: Your Sojourn – Soul Searching with Serenity, Spirituality, and Sustainability.

Bhutan’s former Director General of the Department of Tourism, Dorji Dhradul, a key figure in shaping the country’s sustainable tourism policies, has just unveiled his latest book, Bhutan – Kingdom of Mindfulness: Your Sojourn – Soul Searching with Serenity, Spirituality, and Sustainability. This new release, his third book, invites readers on a reflective journey through the Land of the Thunder Dragon, offering deep insights into Bhutan’s unique philosophy of happiness, mindfulness, and sustainability.

A Book that Captures Bhutan’s Essence

Bhutan – Kingdom of Mindfulness is the first travel guide written a Bhutanese author post COVID-19. This work delves into Bhutan’s deep-rooted spiritual traditions, its commitment to Gross National Happiness, and the mindful way of life that defines the kingdom. 

A Legacy of Thought-Provoking Books

This latest release follows two of Dorji Dhradul, also known by his pen name Doji Dhratyul's earlier works, each offering a unique perspective on Bhutan’s cultural and philosophical ethos:

With Bhutan – Kingdom of Mindfulness, the former Director General continues his mission of sharing Bhutan’s timeless wisdom with the world, weaving together cultural narratives, and the principles that make Bhutan a beacon of sustainable living.

At its heart, Bhutan – Kingdom of Mindfulness is an invitation—to travellers, foreigners and locals —to experience Bhutan beyond its landscapes. It is a call to embrace mindfulness, sustainability, and spirituality in a way that extends beyond the pages of the book and into everyday life.

For those drawn to Bhutan’s mystique, this latest book promises to be a profound companion on the journey to self-discovery and a deeper connection with Bhutan.

"Bhutan is the soul of the universe. What you get from the people of Bhutan is something you will not get anywhere else in the world..." - Frances H. Bak, Bhutan's sole tourist in 2021 and the first visitor following the COVID-19 pandemic.

Where can you purchase Bhutan – Kingdom of Mindfulness

- Online: https://thunderdragon.travel/
- Alu Quchu Publishing: Call 17125271 to order.
- Book shops in Thimphu:
1. Trinket and Book World
2. DSB 
3. Dhejung 
4. Paro International Airport